Physics professor At Berkeley, Rosenfeld joined the University of California Department of Physics and the
particle physics research group at
Lawrence Berkeley National Lab (LBNL) led by Nobel Laureate
Luis Walter Alvarez. Alvarez went on to win the Nobel Prize with research backed by his team of scientists that included Rosenfeld.
Energy efficiency leader A turning point in his career came as a result of the second Arab oil embargo in 1973, when he realized that one of the key vulnerabilities of Americans was their inefficient and wasteful use of limited energy. While most researchers at the time were trying to find ways of producing more energy, Rosenfeld committed himself from then on to reducing energy use. Other states and countries became aware that although homes in California were loaded with new energy-consuming appliances, such as computers, large-screen TVs, iPods, PlayStations, central air conditioners, hot tubs and swimming pools, their per person energy use had remained the same as it was 30 years earlier. An executive from the utilities contacted Rosenfeld's lab to demand they fire him. It was estimated that they alone would save Californian's $8 billion over the following decade. In 1980 Rosenfeld helped form the
American Council for an Energy-Efficient Economy (ACEEE), a non-profit organization aimed at promoting energy efficiency policies and technologies. In 2014, leading members of the organization paid tribute to his work, with many of its members crediting him for giving them inspiration during their careers. At that event, Rosenfeld said that his own inspiration for establishing the organization was his "fury" at president
Jimmy Carter's plan to spend $88 billion on alternative fuel development, but almost nothing toward energy conservation. He realized that someone with his expertise was needed to re-focus attention to conserving energy, which he felt was the best and easiest way to reduce energy consumption. Rosenfeld is the author or co-author of about 400 peer-reviewed scientific papers. From 1994 to 1999, Rosenfeld was a senior advisor for Energy Efficiency and Renewable Energy in the
United States Department of Energy. Former U.S. secretary of energy,
Steven Chu, explains that by Rosenfeld's calculation, having white roofs on all flat-roofed buildings and for pavements, would be the equivalent of removing all the cars in the world for 18 years. In 2005 California added cool roofs to its Title 24 building standards. ==Personal life and death==