Liberty & Co.
After Farmer & Rogers refused to make him a partner in their business, Liberty, in 1875, opened his own shop,
Liberty & Co., in
Regent Street,
London. There he sold ornaments, fabrics and miscellaneous
objets d'art from the
Far East. Liberty & Co. initially provided an eclectic mix of popular styles, but went on to develop a fundamentally different style closely linked to the Aesthetic Movement of the 1890s,
Art Nouveau (the "new art"). The company became synonymous with this new style to the extent that in
Italy, Art Nouveau became known as
Stile Liberty after the London shop. The company's printed and dyed fabrics, particularly
silks and
satins, were notable for their subtle and
"artistic" colours and highly esteemed as dress material, especially during the decades from 1890 to 1920. Arthur Liberty married first Martha Cottam in 1865, from whom he obtained a divorce in 1869 on the grounds of her adultery and second, Emma Louise Blackmore in 1875. They had no children. He was knighted in 1913. ==Death and legacy==