ArtRave

Development of Lady Gaga's third studio album, Artpop, began shortly after the release of her second one, Born This Way in 2011. By the following year, Gaga started collaborating with producers Fernando Garibay and DJ White Shadow. In the meantime, she began presenting tracks to her record company and hoped to announce the album's working title by September 2013; a revelation that was actually disclosed one month earlier. The artist later claimed that Artpop was her first "real album" comparing herself to a "phoenix rising from the ashes", which reflected her heightened confidence in writing material for the album compared to her previous efforts. Gaga recruited artist Jeff Koons for the project in early 2013; the two had met previously at a Metropolitan Museum of Art fashion event three years earlier, where Gaga had a live performance. According to Koons, Gaga "just kind of grabbed ahold of me and gave me a big hug around my waist and replied, 'You know, Jeff, I've been such a fan of yours, and when I was a kid just hanging out in Central Park I would talk to my friends about your work'." In addition to Interscope Records notifying mainstream media outlets about upcoming releases for Artpop in July 2013, Gaga announced plans for a multimedia software application which "combines music, art, fashion, and technology with a new interactive worldwide community." A public announcement, posted on July 12, 2013, revealed plans for an ArtRave event the night before the release of Artpop, unveiling projects Gaga had been working on in collaboration with her creative team, the Haus of Gaga, Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin, avant -garde theater director Robert Wilson, performance artist Marina Abramović, and Koons. The announcement featured Gaga covering her bare breasts with her arms, with her forearm "Artpop" tattoo in plain sight, wearing a visor designed by London College of Fashion alumna Isabell Yalda Hellysaz. Another promotional image showed Gaga with long brown hair, sporting a pair of spectacles, sitting completely naked on a chair crafted from motherboards as she displays her unicorn thigh tattoo. ==Development and sponsors==

(pictured in 2007).|alt=A faraway image of the Brooklyn Navy Yard. The event was held at the reportedly "top secret" Duggal Greenhouse, a large warehouse in the Brooklyn Navy Yard in Brooklyn, New York. It spanned two days, starting with a press conference on November 10 and extending into the morning of November 11, 2013, the album's release date in the United States. New York's OneNine Design company was responsible for the event planning and the production. Gaga also employed the Roschman Dance group to perform during the party and the event. The interior of the yard was strewn with art pieces and art works. There was a food truck and open bar, and at one end there was a white stage with a spiral staircase. Opposite the stage, across the room, stood a giant statue of Gaga depicted naked, with her hands covering the breasts, created by Koons. In between her spread legs, Koons' characteristic blue gazing ball was placed; the statue was photographed and used in the album cover design for Artpop. Between the stage and the Gaga sculpture stood four other statues created by Koons In flagrante delicto, Gaga, who had been named a creative director of Polaroid Corporation in 2010, had been involved in technical projects like Backplane with her former manager Troy Carter; Gaga separated from Carter a few days before the ArtRave. But Hampp believed that the explicit nature of the art works and the videos being shown had deprived Gaga of the opportunity of any "overt" sponsorship for the event. He explained that Billboard had reached out to three executives from American Express (AmEx), the company which was supposed to sponsor ArtRave but had "backed out" due to creative differences. Speaking off the record, the executives confirmed that AmEx had been slated to bear the expenses of the event as well as the live streaming. They later issued an apology statement: American Express had been in discussions to potentially live stream Lady Gaga's performance during Sunday's ArtRave event. American Express decided not to proceed with the live stream because of an inability to reach a mutual agreement on the production of the event. However, American Express honored its commitments to Lady Gaga and her team, and the event was able to proceed without an official role for American Express. Lady Gaga is an incredible artist and we hope to work together in the future. ==Press conference==

Gaga hosted a press conference, where she introduced Volantis, a battery-powered vehicle described as "the world's first flying dress." The white vehicle, described by Entertainment Weekly as a "hover dress", Gaga promoted the dress by tweeting earlier in the day, "At 6pm EST today we will beta test Volantis with the world. We invite you into our creative process during her initial stages of lift off." For the demonstration, she transitioned from a white astronaut suit down to black tights and a black body wrap. The concert was later cancelled when a test flight for the project crashed. ==Concert and broadcast==

Following the press conference, Gaga performed a live-streamed concert that included songs from Artpop. Traffic overload to the music video website Vevo, which had exclusive rights to broadcast the concert portion of the event, Immediately following the initial broadcast, which began at 11:30 p.m. on November 10, the event was rebroadcast continuously for 48 hours. She also made other costume changes throughout the night, including a set of three dresses during her performance of "Applause". Video on demand access was available through Vevo's syndication partners, including YouTube, beginning on November 14. The CW aired a television special with footage from the album release party on November 19. ==Critical reception==

for the opening performance of "Aura". Marisa G. Muller from Rolling Stone compared the outfit to Michelin Man, the symbol of the Michelin tire company. Carl Swanson of Vulture magazine was amazed by the ArtRave, from the Volantis display to the actual party area, and added that "[the] event, mostly staged for Gaga's cameras as well as those of the feverishly Instagramming guests, was surprisingly well organized for something so manifestly difficult. The idea was clearly to be in control of it." However, he noticed a bit of "vulnerability" in Gaga as she performed onstage. Swanson relegated Gaga's lectures about Koons and their collaboration as "borderline gibberish", adding that: "It's less of a collaboration than a feeling that she is searching to attach herself to something bigger than herself, something less evanescent than pop, or maybe just something to contain herself before she flames out completely, like a hashtag in the wind." Kia Makarechi of The Huffington Post was critical of the set up when Gaga had to wade through a crowd to reach the stage, but wrote that "[o]nce Gaga took the stage, however, all was nearly forgotten. The singer worked through the new album with an impressive commitment to weirdness." Nick Murray of Spin magazine criticized the "underwhelming display" of Volantis and found that Gaga's ideas about "changing the world" with the album and the technology were "both dry and ridiculous, vaguely utopian but overly confident in the liberating power of technology, and just when the whole thing was beginning to seem more and more like a farce, [Gaga] cannily explained that beyond whether the Volantis is ever mass-produced, 'the important thing is about the possibilities'." ==Set list==

• "Aura" • "Artpop" • "Venus" • "MANiCURE" • "Sexxx Dreams" • "Gypsy" • "Dope" Encore • "Applause" • "Do What U Want" Source: ==See also==