1942–1999 VitrA was founded in 1942 by
Nejat Eczacıbaşı, the same year its first factory was built in
Kartal, Turkey. After the
World War II, the company started growing rapidly. Its core products at the time were ceramic plumbing fixtures. This represented an innovation in the Turkish market, dominated by
marble. The ceramic novelty brought to an immediate success, so much so that in 1958 the company changed sectors from tile manufacturing to sanitaryware to meet the increasing demand. In 1966, the VitrA brand name was adopted. In 1977 production was started in
Bozüyük, in 1979 an armature factory, in 1991 a bathroom furniture factory, and in 1992 a ceramic factory was built. In 1999 VitrA acquired a tile factory in
Ireland, 5 years after the acquisition of the tile factory a new one was built.
2000s–present In 2002, Vitra changed its logo after 11 years, to try to make the company a world brand. In 2006, the company changed its logo again; the new logo was introduced at the UNICERA Ceramic and Bathroom Fair in Istanbul. In 2011, VitrA started its production branch in Russia by building a factory in
Serpukhov,
Moscow, which cost about 30 million
Euros. In 2019, the company opened its first branch in
Italy. In March 2020, the company won the 2020
iF Design Award in the awards' 66th year. In 2021, VitrA was awarded the
TPM Excellence Award by the Japanese Institute of Plant Maintenance (JIPM). Ferit Erin, who joined the Eczacıbaşı Group in 2009, started as the general manager of Vitra on July 1, 2018. == Sponsorships ==