In February 2023, the
Trump campaign announced its Iowa campaign staff, with state representative
Bobby Kaufmann and consultant
Eric Branstad, the son of former Governor
Terry Branstad, serving as senior advisors. In March 2023, Trump's campaign announced that it would hold an "
America First Education Policy" event in
Davenport on March 13, marking his first official campaign appearance in the state.
Nikki Haley had held 22 events in Iowa by May 19, 2023. Her campaign made ad buys of $10 million in Iowa and New Hampshire beginning in December 2023. On December 8, Haley addressed a convention center conference where she stated her campaign had momentum and needed "to have a good showing in Iowa. I don’t think that means we have to win, necessarily, but I think that we have to have a good showing." Governor of Florida
Ron DeSantis held a pair of events in the state on March 10 and was accompanied by Governor
Kim Reynolds. Reynolds remained neutral between Trump and DeSantis, which caused Trump to post on
Truth Social accusing her of stealing the race from him and that like DeSantis, she would not have been
elected without Trump's help. Reynolds broke her neutrality in November 2023 and endorsed DeSantis. Between October and December, DeSantis toured all
99 Iowan counties. In December, DeSantis' wife,
Casey DeSantis, was widely criticized for calling on Republicans from other states to participate in the Iowa caucuses.
Asa Hutchinson focused most of his energy campaigning in the state, hoping to perform well and use that success as a springboard for the rest of his campaign. ==Endorsements==