Ashwini Sofie Holme was born in
Watford,
Hertfordshire, on 5 January 1996. She is of Caribbean, Irish, Malaysian and Indian descent. As well as studying drama for her
A-levels, Holme went on to train at
City Academy, London. In 2017, she auditioned for the
fourteenth series of
The X Factor. She was part of the girl group NQ, who were eliminated during the
six-chair challenge. However, Holme was invited back by judge
Simon Cowell and was asked if she would like to join another group, New Girl Band. Holme accepted and left NQ to join them, but the group were eliminated during
judges' houses. Holme made a
TikTok account in 2020, which began to amass followers after numerous
viral videos. She began to collaborate with brands including
Spotify,
L'Oréal and
Prime Video, before launching a podcast with
the Fellas Studios,
Antics with Ash, in 2023. Later that year, Holme competed in the fourth series of the
Footasylum YouTube series
Locked In. Also in 2023, alongside close friend
Jack Remmington, who she had met on
The X Factor, she co-presented
For You Page on
BBC Radio 1 on
Christmas. In 2024, Holme fronted an
ITV1 series alongside her autistic father, Phil. The series,
Ash Holme: What Not to Do with Dad, followed her and her father exploring taboo topics including
OnlyFans creators,
foot fetishes and
Japanese bondage. From 2024 to 2025, she starred in
The Jack and Ash Show, a YouTube series, alongside Remmington. In 2025, Holme was made a rotating panellist on
ITV2's
Love Island: Aftersun. In early 2025, Holme co-hosted the red carpet digital content for the
British Academy Film Awards, alongside Remmington. They returned as presenters for BBC Radio 1, in the early morning breakfast slot, in October 2025. October 2025 also saw the pair become faces for an
eBay campaign. That same month, Holme was a panellist on
ITV2's
Big Brother: Late & Live. ==Filmography==