Ashalata began her acting career in mid-1930s, featuring in a string of films including
Azadi (1935),
Sajiv Murti (1935) and
Insaaf (1936). In 1936, she played Shanti Devi in
Manmohan, which was a commercial success. Ashalata went on to star in the big-budget fantasy drama film
Jwala (1938) as Kuntala, Her other notable roles of this period include
Geeta (1940) as Lata. She starred alongside
Prithviraj Kapoor in
Deepak (1940).
Variety Productions In 1950s, Ashalata shifted from acting to producing, and co-founded a production house,
Variety Productions, along with her husband. Their early releases were
Mehmaan (1950) and
Bazooband (1951); both films underperformed commercially. In 1951, Ashalata produced
Badi Bahu, written by
Ramanand Sagar, which won Best Story award at the Mussoorie Film Festival. == Public image ==