On October 3, 2017, iDubbbz released an episode of his
Content Cop series, "Content Cop – Jake Paul." While the title and thumbnail reference YouTuber, boxer and former
Disney actor
Jake Paul, the video discusses
RiceGum, therein described as "Asian Jake Paul." During the video, iDubbbz explains that he didn't want to "give [RiceGum] the satisfaction of having his name in the title or his face in the thumbnail." Throughout the video, iDubbbz criticizes RiceGum for controversial comments and actions in his
livestreams and YouTube videos. iDubbbz wears a t-shirt parodying the clothing brand
Supreme and the
streetwear culture RiceGum is associated with. The video ends with a music video for the song "Asian Jake Paul," performed by iDubbbz and Boyinaband, parodying RiceGum's diss tracks about other YouTubers. The song's lyrics mock RiceGum, referencing the controversies discussed in the video. The same day, iDubbbz uploaded the music video on its own to his second channel, iDubbbzTV2. Boyinaband also released a video on his own channel, showing the songwriting and production process. ==Music video==