AsiaOne initially started as a news aggregator covering news from across the Southeast Asian region. Today, over 90% of its content is organically created by a team of in-house writers and video producer. Its core verticals are News, Entertainment, Lifestyle and Digital Culture. In April 2021, AsiaOne added a new sustainability-focused vertical, EarthOne. The vertical house articles that discuss climate change and sustainability issues. Over 60% of AsiaOne's readers are between the ages of 18 and 44. AsiaOne's website is free-to-use, and has a social media reach on Facebook, Instagram,
TikTok,
YouTube and
Dailymotion. AsiaOne's social media performance includes over 45 million reach on Facebook, with an average 10 million monthly Facebook engagements, and over 9.5 million monthly minutes viewed via FB watch. == Management and staff ==