Labriola entered the
telecommunications sector early in his career, working from 1993 to 1994 as an assistant to the CEO of France Telecom in Milan. In 1995, he took on the role of Marketing Manager at Cable & Wireless Italia, while in 1996, he joined Infostrada S.p.A. as Head of Business Development, returning in 1998 as marketing director after a one-year experience at the consulting firm
Boston Consulting Group. He joined Telecom Italia in 2001, holding various positions of increasing responsibility. After his initial role as Marketing Manager for Fixed Services, he was appointed marketing director for Fixed and Mobile Services in 2005 and CEO of Matrix the following year. Subsequently, he took on the role of Head of Domestic Fixed Services in 2007, and that of Director of the Business Unit for the enterprise segment for fixed, mobile, and ICT services two years later. In 2013, he was appointed Head of Business Transformation & Quality. In 2015, he relocated in Brazil to lead TIM Brazil, first as Chief Operating Officer and then as CEO from 2019, supporting the company's growth and development, including the acquisition of Oi, the third-largest telecommunications company in Latin America, and obtaining 5G licenses. During his tenure, he started the “Mulheres Positivas” project for women's personal and professional development through training, courses, and job offers. Since January 21, 2022, Pietro Labriola has been the CEO of the TIM Group, following his appointment as General Manager on November 26, 2021. Among the initiatives he carried out are projects on the gender gap, included in the campaign “La Parità Non Può Aspettare” (“Equality Can't Wait”), such as the “Women Plus” app to enhance female professionalism – an initiative promoted with Women at Business and sponsored by the European Commission – and the collaboration with the association DonneXStrada to make TIM stores also places of first assistance for gender violence, called “Punti Viola”. Among the other initiatives he carried out are projects such as “RompiLaBolla”, a communication and digital literacy campaign scheduled for 2025 and developed in collaboration with various partners. In March 2024, Pietro Labriola presented the TIM 2024-2026 Business Plan, which continued the transformation initiated during the previous two-year period. A key component of the plan was the separation of the fixed-line network infrastructure. Following the sale of the network, the company reported a reduction in its debt and a restructuring of its financial position. In April 2024, the TIM shareholders’ meeting elected the new Board of Directors, confirming Pietro Labriola as CEO for a second term. In June 2025, the assembly of Assotelecomunicazioni (Asstel) has elected him as the new president for the 2025-2027 term. Since August 6, 2025, he has been serving as a
non-executive director at
Natuzzi, an Italian furniture brand listed on the
New York Stock Exchange. ==Other roles==