According to
Rap-Up magazine, the
Colin Tilley directed clip premiered on December 13, 2010. It was released in the same week that videos for "Somebody to Love Me" and "
Coming Home" were released, in the week leading up to the album's release.
Synopsis The video begins with a drummer beating his drum, snowflakes bounce up and down from the vibrations.
Swizz Beatz appears in a snow-filled wooden crate surrounded by icicles, to rap his verse. Images of
Dawn Richard and
Kalenna Harper also flash on screen during the opening sequence. In the following scene Richard and Harper appear stood on floating blocks of ice in a cavern of water. Throughout their verses images of the drummer and Beatz in the crate also flash on screen. Some subtle camera effects such as
superimposed imagery and split-screen lenses are also used. During the chorus, Beatz and Diddy appear sat on the bonnet of a white sports car as it snows around them. In the second and third verses Dirty Money and Beatz both appear in the snow filled backdrop but during Diddy's verse he appears alone in the same snow-filled crate that Beatz appeared in first. The video ends with two finals scenes, one where Diddy and Beatz appear together in the crate and one where Dirty Money appear in the snow filled landscape with heavy snow falling before the camera fades through black. Throughout the video there is a soft blue-tinged lighting effect.
Reception Staff from
E! Online were impressed with the clip saying that "although Diddy had shot a number of videos for the band's new album, 'Ass on the Floor' is the coolest—literally and artistically." They added, "just in time for blizzard season, the video features Dawn Richard and Kalenna Harper singing and dancing in the snow like ultrafoxy versions of the Snow Miser. In other words: It's icy hot!" Robbie Daw from Idolator was also impressed. He said "[the] somber dance jam 'Ass On The Floor' and its frosty visual are proving that old adage that third time’s a charm, [referring to the third video Diddy had released that week]. Maybe the winter wonderland displayed here is just getting us into the spirit of the season?". == Promotion and remixes ==