Early years The Association of National Advertisers, Inc., the U.S.
advertising industry's oldest
trade association, was founded on June 24, 1910, Other issues that the advertisers sought to address concerned accurate audience measurement and the establishment of national standards for measuring advertising results. The
Audit Bureau of Circulations was formed in 1914 to verify publication circulation figures and track media rates. Twenty years later the Traffic Audit Bureau was created to effectively measure outdoor media. In 1936 the
Advertising Research Foundation – a spin-off of an ANA committee – came into being with the aim of increasing the effectiveness of marketing and advertising communications through advertising, marketing and media research. The War Advertising Council was formed in 1942 to bolster the sale of
war bonds, later becoming The Advertising Council as it took on other public service issues.
1950–1999 In 1963 the ANA helped establish the Joint Policy Committee (JPC) for Broadcast Talent Union Relations, which negotiates contracts with the
Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the
American Federation of Musicians. The efficacy of advertising can only be maintained by responsible advertising, and for the purpose of
industry self-regulation concerning matters of truth, taste, and social responsibility, the ANA, working in conjunction with the
AAAA,
American Advertising Federation (AAF), and
BBB National Programs launched the National Advertising Review Board (NARB) In 2014,
ANA acquired: • (May): the 1911-founded Brand Activation Association • (October): the 1922-founded Business Marketing Association, owner of
marketing.com. == Subsidiaries ==