Formerly, especially at major
football-playing institutions, particularly in the
South, the head football coach was also the "AD". Among the coaches to hold simultaneously hold the AD position were
Bear Bryant (Texas A&M and Alabama),
Ray Perkins (Alabama),
Frank Broyles (Arkansas),
Pat Dye (Auburn),
Ray Graves (Florida),
Wally Butts (Georgia),
Vince Dooley (Georgia),
Charles Shira (Mississippi State),
Bud Wilkinson (Oklahoma),
Robert Neyland (Tennessee),
Darrell Royal (Texas),
Emory Bellard (Texas A&M) and
John McKay (USC). This was usually done in a nominal sense, giving the coach additional prestige, additional pay, and the knowledge that the only supervision that he was under was that of the college
president or chancellor and perhaps an athletics committee, and such supervision was often token. An associate athletics director actually performed the functions of athletic director on a daily basis in the name of the coach. At a few institutions where
basketball was the predominant sport, the head men's basketball coach was treated similarly. In recent decades, this system has been almost entirely abandoned; collegiate sports, especially in its compliance aspects, has become far too complicated an undertaking to be run on a part-time basis. The last football coach to hold both positions at a major university was
Derek Dooley at
Louisiana Tech before leaving to become head coach at
Tennessee after the 2009 season. Broyles retired as Arkansas football coach in 1976, but remained as Razorbacks athletic director through 2007. Dooley retired as Georgia football coach in 1988, but remained as athletic director well into the 2000s.
LSU was one of the exceptions to the rule in the south.
Football coach
Charles McClendon nearly bolted for
Texas A&M when he was offered the combined position of football coach and athletic director by the Aggies in January 1972, but remained in Baton Rouge after successful lobbying by LSU athletic director
Carl Maddox and Louisiana Governor
John McKeithen.
Kentucky always kept its coaching and athletic director positions separate, even during the period (1946–1953) when Bear Bryant coached
football and
Adolph Rupp coached
men's basketball. Even though Bryant and Rupp were technically equals under athletic director
Bernie Shively, Bryant chafed under the impression he was far less powerful and far less revered than Rupp, a main factor in his departure from Lexington.
Paul Dietzel (LSU) and
Tom Osborne (Nebraska) coached the football teams at their respective schools to national championships and later came back as athletic director after working elsewhere. Dietzel left LSU following the 1961 football season and coached at Army and South Carolina before returning to LSU as AD in 1978. Osborne served three terms in the
United States House of Representatives after coaching the Cornhuskers from 1973 through 1997; he returned to Nebraska as AD in 2007.
Johnny Vaught, who coached
Ole Miss to a share of the 1960 national championship, was not the Rebels' athletic director during his original 24-year tenure (1947–1970) as football coach, but was re-hired as coach and also given the duties of athletic director three games into the
1973 season. Vaught stepped down as football coach at the end of the 1973 season, but remained as athletic director until 1978. Additionally, most of the old-line coaches who demanded such total control as a condition of employment have since either retired (or in Dooley's case, forced out) or died (Bryant died four weeks after coaching his final football game at Alabama), leaving in place a new generation who are not desirous of such an arrangement, if it were to be made available, and additionally have developed other sources of income, such as shoe contracts and radio and television appearance fees and endorsement contracts, that make the income which might come from the additional duty of athletic director unnecessary. Increasingly, college athletic directors are less likely to be retired or active coaches with physical education or sports administration degrees and more likely to be persons who majored in business administration or a related field. The budget for a major athletic department of a large American university is now routinely at the level of tens of millions of dollars; such enterprises demand professional management. Athletic directors have their own professional organization in the U.S., the
National Association of Collegiate Directors of Athletics. Other individuals may be referred to as athletic directors. As mentioned above, many U.S.
high schools have someone who performs this duty at least on a part-time basis, usually in conjunction with another coaching or administrative position; some
school districts have a full-time director of athletics. Additionally, corporations which sponsor recreational or competitive sports may employ an athletic director. ==See also==