Atlanta Assembly was an automobile factory owned by Ford Motor Company in Hapeville, Georgia. The Atlanta Assembly plant was opened on December 1, 1947. Harbour Consulting rated it as the most efficient auto plant in North America in 2006. As part of The Way Forward plan, the plant was closed on October 27, 2006. Prior to the operation of this assembly plant, Ford operated another assembly plant and offices on Ponce de Leon Avenue near the old Sears headquarters building, in the Poncey-Highland neighborhood just northeast of Downtown Atlanta.