Werner Stiefel was born in
Brooklyn, New York, in 1921. In 1847, his family established a soap manufacturing business in what later became Germany. His father moved to America in 1910 to establish a new subsidiary of the company, but
World War II put the entire company out of business. In 1947, Stiefel, his father, and his brother set up a new business in the United States, Stiefel Medicinal Soap Company. As of 2006,
Stiefel Laboratories was the largest privately owned dermatological company in the world, with over 2,500 employees and offices in more than 100 countries. Werner remained president and CEO until his retirement in 2001. He was inspired by the works of
Ayn Rand, particularly
Atlas Shrugged. Despite his relative liberty in the United States, Stiefel was convinced that postwar America was on the same road to
socialism which had strangled free enterprise in Europe and Asia. To preserve his own liberty and that of other like-minded and capable people, Stiefel sought to "test the hypothesis that a
free, capitalist society can exist and flourish in today's world" by physically building a libertarian nation in the Caribbean. Operation Atlantis was thus born.
The Plan • Gather Libertarians in a single location where they can work together to build an integrated community (
Motel = Atlantis I). • Acquire an ocean vessel and declare it to be an independent craft sailing under the flag of this new country while in international waters (
Ship = Atlantis II). • Using this vessel and possibly an island, create a sovereign country as close to U.S. shores as possible (
Ship + Island = Atlantis III). == Starting a community – Atlantis I (1968–70) ==