Founding Audit Bureau of Circulations Malaysia (ABCM) was founded in 1975 with the primary focus of auditing and verifying participating organizations' circulation data and other relevant information to advertisers.
2000s - 2019 On 12 October 2010, due to the rise of digital publication and the arising need for digital viewership data, the Malaysian Digital Association was formed. To measure the online viewership, Malaysian Digital Association (MDA) collaborated with ABCM, Media Specialists Association, the Malaysian Advertisers Association, and the Association of Accredited Advertising Agents of Malaysia to appoint Effective Measure as the primary digital audience viewership provider in Malaysia. In addition, MDA announced that all data provided by Effective Measure will be independently verified by ABCM to ensure that the data conforms to industry standards. On 6 August 2015, to celebrate the ABCM's 40th anniversary, they hosted a golf tournament at Bukit Jalil Golf and Country Resort. On 19 June 2017, Foong Ai Peng was appointed as its latest chairman. On 9 September 2019, due to the declining physical publication sales in Malaysia, major news publications such as
The Star,
Sin Chew Daily, and
China Press informed ABCM that they would be withdrawing from the organization. By the end of 2019, Audit Bureau of Circulations announced their closure, marking the end of independently verified physical publication circulation data in Malaysia. Digital publication circulation data was not affected because it was handled by the Malaysian Digital Association. == Services ==