Formation and early EPs (1996–1999) , November 2007. Augie March were formed in the Victorian rural city of
Shepparton in 1996 with the original line-up of Edmondo Ammendola on bass guitar, Adam Donovan on lead guitar, Glenn Richards on vocals and guitar, and David Williams on drums. According to Australian musicologist,
Ian McFarlane, "[they] won critical praise for [their] mix of literate, sensitive pop and chamber folk." He invited Donovan and Williams, who had been studying music at the
Northern Melbourne Institute of TAFE (NMIT), to form the band. Augie March relocated to Melbourne before their first performance in
Brunswick at a friend's visual art exhibition. In 1997 they were signed to Ra Records (
rooArt subsidiary distributed by
BMG). Augie March's first
extended play (EP),
Thanks for the Memes, was produced by
Victor Van Vugt (
Beth Orton,
Nick Cave). The five-track EP was released in January 1998. Greg Lawrence of
Worldwide Home of Australasian Music and More Online (WHAMMO) observed that the six-track version displayed, "dynamic arrangements, an endless lyrical depth and the ability to rock with intensity." Augie March followed with their second EP,
Waltz, in August 1999, which was produced by
Richard Pleasance (
Deborah Conway,
Nick Barker#1993-1995: Barker). The band toured Australia, including to
Perth, and their popularity increased through
word of mouth. Richards returned to Shepparton to write the material for the album. In July 2000 they released its first single, "Hole in Your Roof".
Sunset Studies critical reception was generally positive; Noel Mengel of
The Courier-Mail said that on the album, "songs of quiet reflection, starkly beautiful melodies and intimate poetry collide on the canvas without a thought to sales graphs or what radio program directors might think," while
AllMusic's Jack Rabid told American readers "it's worth the effort to track down [the album], particularly for those who think there are no more musical craftsmen out there." The album earned the
ARIA Award for Engineer of the Year for
2001, and received nominations for Producer of the Year,
Breakthrough Artist – Album and
Best Cover Art for Sam Hickey's work. Of the album's six engineers, Pleasance,
Paul McKercher, Chris Thompson and Chris Dickie qualified for the ARIA Award for best engineer. McKercher and Pleasance, as well as the band, were named producers. on lead vocals and guitar for Augie March, Canberra, November 2007. Preparations for a follow-up to
Sunset Studies were disrupted on 2 January 2001 when Robert Dawson died in a two-car collision near
Bairnsdale, Victoria, the other driver also died. Dawson's death had a significant impact on the band, especially on Richards who was writing for their second album,
Strange Bird. However, it is not mournful; Richards described it as optimistic and humorous. Melburnian Kiernan Box (ex-
the Blackeyed Susans) joined the group on harmonica, organ, piano and piano accordion. The band produced
Strange Bird independently; Donovan said this worked to their advantage as they felt more comfortable in their own studio, and that as a result
Strange Bird was a better album than
Sunset Studies, though the band's debut album was "probably received better by our fans." In response to previous complaints about misinterpretations of Richards'
Sunset Studies wordplay, Augie March included a lyrics booklet with
Strange Bird.
Strange Bird reached number 34 on the ARIA charts, while its lead single, "The Vineyard", peaked at number 31. Reviewers, however, focused on the positives;
Guy Garvey in
The Independent said "My favourite of the year is Augie March's
Strange Bird", while
David Fricke wrote in
Rolling Stone of "luxuriant melees of chiming guitars, mountain-stream voices and keyboard grandeur." Donovan told
Beat Magazines Karen Conrad that the band found it hard to take the "flattering" reviews too seriously, "if we did our heads would explode or overinflate." Donovan explained this suited the band's style; they co-produced their albums, as they were interested in improving production. It enabled them to work at their own pace. In the interim they released a DVD,
Drones & Vapid Ditties, containing live performances and music videos, in mid-2004.
Moo, You Bloody Choir, according to
Triple J, was inspired by the streets of Melbourne. The album spent 21 weeks on the ARIA Albums Chart top 50, peaking at number ten. Its lead single "
One Crowded Hour" reached number 29 on the ARIA Singles Chart. Contrary to media speculation, the band did not win any further ARIAs. The group were also popular with national youth radio listeners as "One Crowded Hour" topped
Triple J Hottest 100, 2006 poll. The album was nominated for the 2006
J Award. Augie March's musical abilities were acknowledged when
Moo, You Bloody Choir won the second annual
Australian Music Prize in 2006 for "the most outstanding and creative Australian album released in the past year." Ammendola told
Drum Medias Andrew Street that this award was more significant than an ARIA: it is "nominated on the grounds of music, and the art of it – not necessarily record sales." The band used the A$25,000 prize money to fund their second US tour. Richards explained that they had no expectation of a US breakthrough and if this second attempt was not successful, they would not try again. Augie March played in Los Angeles and New York in May 2007. In August of that year,
Moo, You Bloody Choir was released in the US via
Jive Zomba. Additional US shows followed, where they were praised by local media. though AllMusic's Ben Peterson remarked that
Strange Bird was a higher quality album than its follow-up. Despite the Australian success of
Moo, You Bloody Choir, much of the group's post-album touring was backing other artists. They played shows supporting
the Aliens and
Andrew Bird in the US, before returning to Australia to open for
Crowded House. Richards said the band's status as an opening act, rather than head-liner, was a challenge—their intention was to win over the main act's fans. He described the Aliens tour as depressing; they played different types of music and attendances were small. Augie March had a prime slot at the 2008
Big Day Out. festival in October 2007 Richards was now expected by Sony BMG's agents to produce a quality follow-up, they persisted with, "Richo, have you got a single? Do you have singles? Please, do you have singles?" Much of the writing for their fourth album,
Watch Me Disappear, took place while touring the US, which Richards argued minimised the band's opportunities to be creative. The band worked primarily in New Zealand to get away from distractions in Melbourne and focussing on recording. The recording process also took its toll on relationships within the band. Ammendola declared, "It tore us to bits. It was really really shit, we're slowly patching up now." After uploading the album's title track on their website for free downloading, Augie March announced their "proper headline tour of their homeland," where they would play music from that album. The album was released in October 2008 and its reception was mixed compared with its predecessors. Patrick Donovan of
The Age wrote, "[Y]ou get the feeling that [it] will please more than just their mates and old fans," but
Bernard Zuel of
The Sydney Morning Herald felt it was "an album that no doubt will polarise fans."
Watch Me Disappear entered the ARIA Albums Chart at number four – their highest position. The event was held simultaneously with a concert at the
Sydney Cricket Ground. In July 2009, "One Crowded Hour" was voted number 59 by the Australian public in
Triple J Hottest 100 of all time. That same month, the band undertook the Watch Me Set My Strange Sun You Bloody Choir tour, where they played every state capital and many regional towns, performing each of their four albums. In December 2009 the band went into hiatus.
Reformation after hiatus (2014–present) After four-and-a-half years, on 16 June 2014, Augie March announced—via their official Facebook page—that they are off hiatus. A week later the band posted that they have been working on a full-length album,
Havens Dumb, for the last two-and-a-half years. It was released on 3 October 2014 and was rated at 3.5 out-of 5 stars by Zuel, who find, "Australia's complex/troubled relationships between mateship v exclusion, honour v greed, and history v mythology has become more pronounced." On 23 February 2018, Augie March released their sixth album,
Bootikins. According to the band's website, it was written and recorded in Melbourne and Hobart and was produced by Australian producer
Tony Cohen shortly before he died. In December 2021, the band released its seventh album,
Bloodsport & Porn. Three years later, their eighth album
Malagrotta was released, composed from "notes made on a mobile phone while in the grip of a species of long Covid and a brutal high European Summer". In November 2023, Augie March collaborated with
Romy Vager and released a cover of
Nick Cave and the Bad Seeds' "Henry Lee". ==Musical style==