Actress
Lena Dunham pleaded on Twitter for people not to view the photos, arguing that in doing so "you are violating these women over and over again. It's not okay." Actress
Emma Watson condemned not only the leak but "the accompanying comments [on social media] that show such a lack of empathy." Actors
Seth Rogen and
Lucas Neff also spoke out against the hackers and people who posted the pictures. Justin Verlander, then a pitcher for the
Detroit Tigers, told the media prior to a game against the
Cleveland Indians that he keeps his private life private and would rather focus on the Tigers' race with the
Kansas City Royals for the
AL Central title than be a distraction to his teammates. Security analysts have stated that the breach could have been prevented through the use of
two-factor authentication, while a
Forbes writer recommended completely shutting down the iCloud "Photo Stream" feature (which automatically uploads photos taken with an
iOS device to iCloud servers). (pictured in 2017) announced the company would increase security for iCloud. In an interview with
The Wall Street Journal, Apple CEO
Tim Cook stated that in response to the leak, the company planned to take additional steps to protect the privacy and security of iCloud users in the future. Notifications will be provided whenever data is restored to a device via iCloud and after logging into iCloud via a web browser, in addition to existing notifications when a user's iCloud password is changed. Additionally, Apple will broaden and encourage the use of
two-factor authentication in future versions of its software and operating systems, such as the then-upcoming
iOS 8. In conclusion, he emphasized that "we want to do everything we can do to protect our customers, because we are as outraged if not more so than they are". Jennifer Lawrence contacted authorities and her publicist stated that the authorities would prosecute anyone who posted leaked images of her.
Forbes columnist Joseph Steinberg questioned whether the reactions by law enforcement and technology providers indicated that celebrities were being treated differently from ordinary Americans, which, in the case of law enforcement, may be illegal. On October 1, 2014,
Google was threatened with a $100 million lawsuit by lawyer Martin Singer on behalf of unnamed victims of the leak, alleging that Google had refused to respond to requests for the images to be removed from its platforms (including
Blogger and
YouTube), "[failing] to act expeditiously, and responsibly to remove the images", and "knowingly accommodating, facilitating, and perpetuating the unlawful conduct". In an interview with
Vanity Fair, victim Jennifer Lawrence called the leak a "sex crime" and a "sexual violation"; she added, "Anybody who looked at those pictures, you're perpetuating a sexual offense. You should cower with shame." This view was contrasted by another victim of the leak,
Emily Ratajkowski, who told
GQ, "A lot of people who were victims of [the hack] said anyone who looks at these pictures should feel guilty, but I just don't think that's fair", and "I'm not sure that anyone who Googles it is necessarily a criminal. I think the people who stole the photos are". ==Investigation==