Austin Gives Miles The marathon's official charity program, raised $702,500 in 2020. The 25 Central Texas nonprofit organizations accepted into the program worked to exceed the program's fundraising goal while increasing awareness of their organization and recruiting race day volunteers. Since 2014, Austin Gives Miles has raised $6.1 million for Central Texas nonprofit organizations. In 2019,
Moody Foundation became presenting sponsor for Austin Gives Miles. Since 2015, Austin Gives Miles has been a Moody Foundation grant recipient. As part of the program participants are offered opportunities to earn their race entry by fundraising as part of official fundraisers for all official charities and meeting fundraising minimums. '''Dell Children's'''
Dell Children's Medical Center of Central Texas serves as the official charity partner of the Austin Marathon. Participants can fundraise for the hospital through the marathon’s charity program, supporting pediatric healthcare in Central Texas.
Run Forward Initiative Launched in 2023, the
Run Forward Initiative aims to increase accessibility to the marathon by providing race entries to individuals facing financial, social, or health-related barriers. For every runner who registers during the Run Austin Launch Week, up to 500 entries are donated to the program. These donated entries are distributed through the Austin Marathon Gives program and a public application form for those with expressed need.
Annual Appreciation Program Each year, the marathon honors a specific group of community workers through its
Appreciation Program. In 2026, the program focuses on
non-profit employees, offering a 50% discount on race registration to full-time staff members of registered non-profit organizations. To qualify, individuals must provide verification of employment, such as a recent pay stub, employee ID badge, or a signed employment verification letter.
Economic Impacts According to estimates, the Ascension Seton Austin Marathon’s economic impact has grown steadily over the past decade, from $22.4 million in 2014 to an estimated $64 million in 2025. From 2016 through 2019, economic impact findings were calculated by experts at St. Edward's University’s Bill Munday School of Business in partnership with the community calculating an increase from $25.7 million in 2016 to $48.5 million in 2019. In 2025, the event generated an estimated 17,500 hotel room nights, reflecting its significant contribution to Austin’s hospitality and tourism sectors. == Sponsorship ==