The ACCC's deeper origins are found in the Restrictive Trade Practices Act of
Sir Garfield Barwick, Attorney-General in the Liberal
Government of
Sir Robert Menzies in 1965. Opponents derided Barwick's Trade Practices Act 1965 as "ineffectual". (The Act) did not declare any practices illegal
ipso facto, but only did so after detailed investigation by the Trade Practices Commissioner. There were so many restrictive practices reported to the Commissioner, and the investigations were so prolonged, that one cynic remarked that at the (then) current rate of progress, it would take a hundred years to examine them all! Though recognised as a failure, Barwick's legislation established in Australian law "the principle of legislative coverage of trade practices". The area badly needed reform.
Lionel Murphy, the Attorney-General in the
Whitlam Labor Government, solicited the advice of the economist and business commentator,
Professor Ted Wheelwright. In April 1973, Wheelwright produced a report for Murphy which became the blueprint of new legislation. He recommended, among other things, that the Act be clearly focused on protecting the consumer. Murphy is acknowledged as having completely changed the previous approach regarding trade practices in Australia. For the first time in Australian federal law, his Trade Practices Bill, which was passed on 6 August 1974, introduced offences related to monopolisation, exclusive dealing, price discrimination, resale price maintenance, restraints of trade by agreement, anti-competitive mergers, misleading advertising, coercive sales conduct, pyramid selling, and the sale of unsolicited goods. Though the Act included substantial penalties, Murphy's initiative received very little opposition in the Parliament or the business community. == Roles ==