Autograph Collection

To grow in the post-2008 economic downturn, Marriott, known for its rigid uniformity, was willing to relax this stipulation to draw independent unique hotels to its network of franchised properties. In 2010, Marriott approached Richard Kessler, an independent hotelier and former CEO of Days Inn, to incorporate the seven Kessler boutique properties into its system, under a yet unnamed new brand. In 2006, Kessler had dropped the Westin brand affiliation from his downtown Orlando hotel to operate independently. Initially reluctant, Kessler came to an acceptable arrangement. The Leading Hotels of the World, targeting high-end customers looking for unique hotel experiences, had long dominated this market. Over time, the growth emphasis shifted from adding existing properties to proposals and new builds that incorporated the desired features. Brand launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. The Autograph Collection comprises a portfolio of 4- and 5-star properties. ==Accommodations==

Historical From 2015 ==Properties==

As of June 30, 2020, the Autograph Collection consisted of 199 hotels in over 32 countries, with another 95 hotels with 16,941 rooms in its pipeline. • Hotel Saskatchewan, Regina, SK • The Douglas, Vancouver BC Curaçao • The Pyrmont, Willemstad Curaçao Germany • Hotel am Steinplatz in Berlin • The Falkenstein Grand in Königstein im Taunus • The Hotel Atlantic in Hamburg • Villa Rothschild in Königstein im Taunus • Hotel Luc in Berlin Ireland • Mount Juliet Estate in Kilkenny • Shelbourne Hotel in Dublin • The Powerscourt Hotel in Wicklow Japan • The Prince Sakura Tower in Tokyo Mexico • The Royalton Splash in Cancún South Korea • The Plaza Seoul in Seoul United Kingdom • The Glasshouse in Edinburgh • The Threadneedles Hotel in London • The University Arms Hotel in Cambridge United States • The Adolphus Hotel in Dallas, Texas, • The Algonquin Hotel Times Square in Manhattan, New York City, New York • The Arrowhead Springs Hotel and Spa in Lake Arrowhead, California • The Hotel Blackhawk in Davenport, Iowa • The Blackstone Hotel in Chicago, Illinois • The Brown Palace Hotel in Denver, Colorado • Hotel Carmichael in Carmel, Indiana • The Casa Monica Hotel in St. Augustine, Florida • The Castle Hotel in Orlando, Florida • The Cosmopolitan of Las Vegas in Las Vegas, Nevada • The Cloudveil in Jackson, Wyoming • The Current Iowa in Davenport, Iowa • The Historic Davenport in Spokane, Washington • The Daytona in Daytona Beach, Fl. • The Draftsman in Charlottesville, Virginia • The Hotel Drover in Dallas, Texas • The Hotel Duval in Tallahassee, Florida • The Éilan Hotel & Spa in San Antonio, Texas, • The Hi-Lo Hotel in Portland, Oregon • The Hotel Cleveland in Cleveland, Ohio • The Hotel Icon in Houston, Texas, • The Lexington Hotel in New York City • The Lytle Park Hotel in Cincinnati, Ohio • The Mauna Kea Beach Hotel in Kohala Coast, Hawaii • The Mayflower Hotel in Washington, DC • Hotel Metro in Milwaukee, Wisconsin • The Metropolitan at The 9 in Cleveland, Ohio • The Morrison House in Alexandria, Virginia • The Paso Del Norte in El Paso, Texas • The Press Hotel in Portland, Maine • The Stella Hotel in Bryan, Texas. • The Union Station Hotel in Nashville, Tennessee • The National in Oklahoma City, Oklahoma • Hotel Park City in Park City, Utah Vietnam • The Vinpearl Landmark 81 in Ho Chi Minh City ==References==