ASMR

Although many colloquial and formal terms used and proposed between 2007 and 2010 included reference to orgasm, a significant majority objected to its use among those active in online discussions. Many differentiate between the euphoric, relaxing nature of ASMR and sexual arousal. However, the argument for sexual arousal persists, and some proponents have published videos categorized as "ASMRotica" (ASMR erotica), which are deliberately designed to be sexually stimulating. Early proponents of ASMR concluded that the phenomenon was generally unrelated to sexual arousal. In 2010, Jennifer Allen, a participant in an online forum, proposed that the phenomenon be named "autonomous sensory meridian response". Allen chose the words intending or assuming them to have the following specific meanings: • Autonomous – spontaneous, self-governing, with or without control • Sensory – about the senses or sensation • Meridian – signifying a peak, climax, or point of highest development • Response – referring to an experience triggered by something external or internal Allen confirmed in a 2016 interview that she purposely selected these terms because they were more objective, comfortable, and clinical, rather than alternative terms for the sensation. In that interview, Allen explained she selected the word meridian to replace the word orgasm and said she had found a dictionary that defined meridian as "a point or period of highest development, greatest prosperity, or the like". ==Sensation==

The subjective experience, sensation, and perceptual phenomenon of ASMR is described by some of those susceptible to it as "akin to a mild electrical current ... or the carbonated bubbles in a glass of champagne". It has been described as "a static tingling sensation originating from the back of the head, then propagating to the neck, shoulder, arm, spine, and legs, which makes people feel relaxed and alert". Variance Since little scientific research has been conducted into potential neurobiological correlations to the perceptual phenomenon, personal commentary from forums, blog posts, and video comments have been analyzed to describe the phenomenon. ==Triggers==

ASMR is usually precipitated by stimuli referred to as "triggers". • Listening to a person blow or exhale into a microphone • Listening to tapping, typically with one's acrylic nails onto hard surfaces • Listening to quiet, repetitive sounds resulting from someone engaging in a mundane task, such as turning the pages of a book • Watching somebody attentively execute a mundane task, such as preparing food • Listening to "crinkly" items such as paper, clothes, and substances such as styrofoam Auditory The effect can reportedly be triggered by whispering. Clinical Among the category of intentional ASMR videos that simulate the provision of personal attention is a subcategory wherein the "ASMRtist" is specifically depicted providing clinical or medical services, including routine general medical examinations. The creators of these videos make no claims to the reality of what is depicted, and the viewer is intended to be aware that they are watching and listening to a simulation performed by an artist. Nonetheless, many viewers attribute therapeutic outcomes to these and other categories of intentional ASMR videos, and there are numerous anecdotal reports of their effectiveness in inducing sleep for those susceptible to insomnia, and assuaging a range of symptoms, including those associated with depression, anxiety and panic attacks. Tactile In addition to audio and visual stimuli, ASMR may be caused by light touches and brushing against the skin, such as effleurage. Mukbang Videos where hosts eat large amounts of food on camera, often incorporates sounds of ASMR. Mukbang ASMR includes sounds of chewing and swallowing, which can be experienced as pleasant and calming. ==Background and history==

Contemporary The contemporary history of ASMR began on 19 October 2007 on a discussion forum for health-related subjects at a website called Steady Health. A 21-year-old registered user with the handle "okaywhatever" submitted a post describing having experienced a specific sensation since childhood, comparable to that stimulated by tracing fingers along the skin, yet often triggered by seemingly random and unrelated non-haptic events, such as "watching a puppet show" or "being read a story". Replies to this post indicated that a significant number of other people had experienced the sensation described by "okaywhatever", also in response to witnessing mundane events. These interchanges precipitated the formation of a number of web-based locations intended to facilitate further discussion and analysis of the phenomenon, for which there were plentiful anecdotal accounts. Earlier 's novel Mrs Dalloway contains a passage describing something that may be comparable to ASMR. Clemens J. Setz suggests that a passage from the novel Mrs Dalloway, written by Virginia Woolf and published in 1925, describes something comparable: A nursemaid speaks to her male patient, "deeply, softly, like a mellow organ, but with a roughness in her voice like a grasshopper's, which rasped his spine deliciously and sent running up into his brain waves of sound". According to Setz, this passage alludes to the effectiveness of the human voice and soft or whispered vocal sounds as a trigger of ASMR for many of those who experience it, as demonstrated by comments posted to YouTube videos that depict someone speaking softly or whispering, typically directly to the camera. For example, David Huron, a professor in the School of Music at Ohio State University, states: clearly strongly related to the perception of non-threat and altruistic attention strong similarity to physical grooming in primates derive enormous pleasure (bordering on euphoria) when being groomed by a grooming partner ... not to get clean, but rather to bond with each other. Imaging subjects' brains with fMRI as they reported experiencing ASMR tingles suggests support for this hypothesis, because brain areas such as the medial prefrontal cortex (associated with social behaviors including grooming) and the secondary somatosensory cortex (associated with the sensation of touch) were activated more strongly during tingling periods than control periods. ==Media==

Videos The most popular source of stimuli reported by subjects to be effective in triggering ASMR is video. Videos reported being effective in triggering ASMR generally fall into two categories: intentional and unintentional. Intentional media is created by those known as "ASMRtists" to deliberately trigger ASMR in viewers and listeners. Unintentional media that is made for other reasons, often before attention was drawn to the phenomenon in 2007, but which some subjects discover to be effective in triggering ASMR. Examples of unintentional media include British author John Butler and American painter Bob Ross. In Ross's episodes of his television series The Joy of Painting, both broadcast and on YouTube, his soft, gentle speaking mannerisms and the sound of his painting and his tools triggers the effect in some viewers. The work of stop-motion filmmaker PES is also often noted. A genre of videos intended to induce ASMR has emerged in recent years, approximately 25 million of which had been published on YouTube by 2022, and categories of dedicated live ASMR streams exist on Twitch, Kick, Instagram, and TikTok. Several online content creators have risen to fame from posting content surrounding ASMR, including YouTubers like Jojo's ASMR, Gibi ASMR and Gentle Whispering (Maria Viktorovna), who had 5.21, 5.2 and 2.42 million subscribers in 2026, respectively. Binaural recordings are usually made using two microphones, just like stereo recordings. However, in binaural recordings, the two microphones tend to be more specially designed to mimic human ears. In many cases, microphones are the same distance apart as the ears on a human head, and are surrounded by ear-shaped cups to mimic the acoustics of human ears. Viewing and hearing ASMR videos that comprise ambient sound captured through binaural recording has been compared to the reported effect of listening to binaural beats, which are also alleged to precipitate pleasurable sensations and the subjective experience of calm and equanimity. Binaural recordings are made specifically to be heard through headphones rather than loudspeakers. When listening to sound through loudspeakers, the left and right ear can both hear the sound coming from both speakers. In contrast, when listening to sound through headphones, the sound from the left earpiece is audible only to the left ear, and the sound from the right earpiece is audible only to the right ear. In producing binaural media, the sound source is recorded by two separate microphones that remain in separate channels on the final medium, whether video or audio. Listening to a binaural recording through headphones simulates the sound localization by which people listen to live sounds. For the listener, this experience is characterized by two perceptions. Firstly, the listener perceives themself as being near the performer and location of the sound source. Secondly, the listener perceives what is often reported as a three-dimensional sound, in which both the position and distance of the sound source relative to the microphones are perceptible, making it seem as if the listener is in place of the microphones. ==Verifiability==

Initial skepticism On 12 March 2012, Steven Novella published a post about ASMR on his blog Neurologica. Regarding the question of whether ASMR is a real phenomenon, Novella said "In this case, I don't think there is a definitive answer, but I am inclined to believe that it is. Several people seem to have independently ... experienced and described the same syndrome with some fairly specific details." Novella compared the ASMR effect to migraines. Novella, however, drew attention to the lack of scientific investigation into ASMR, suggesting that functional magnetic resonance imaging (fMRI) and transcranial magnetic stimulation technologies should be used to study the brains of people who experience ASMR in comparison to people who do not, as a way of beginning to seek scientific understanding and explanation of the phenomenon. Four months after Novella's blog post, Tom Stafford, a lecturer at the University of Sheffield, was reported to have said that ASMR "might well be a real thing, but it's inherently difficult to research... something like this that you can't see or feel" and "doesn't happen for everyone". Stafford compared the status of ASMR with the development of attitudes toward synesthesia, which he said "for years... was a myth, then in the 1990s people came up with a reliable way of measuring it". It has been estimated that 60% of the general population do experience ASMR and the remaining 40% do not. A 2018 commentary on the Cash et al. study concluded that consistency of measurement was important and fields where there are multiple commonly-used measures (such as in ASMR) often contain bias, meaning results are not consistent. Several recommendations were made in this study for future research including consistency tests, including descriptions submitted by participants in response to stimuli and participant control groups with different ASMR and non-ASMR stimuli examining consistency of responses. A website called Synesthete was setup for this purpose. ==Comparisons and associations with other phenomena==

Synesthesia Integral to the subjective experience of ASMR is a localized tingling sensation that many describe as similar to being gently touched, but which is stimulated by watching and listening to audiovisual media in the absence of any physical contact with another person. These reports have precipitated comparison between ASMR and synesthesia – a condition characterized by the excitation of one sensory modality by stimuli that normally exclusively stimulates another, such as when the hearing of a specific sound induces the visualization of a distinct color, shape, or object (a type of synesthesia called chromesthesia). Thereby, people with other types of synesthesia report, for example, "seeing sounds" in the case of auditory-visual synesthesia, or "tasting words" in the case of lexical-gustatory synesthesia. In the case of ASMR, many report the perception of "being touched" by the sights and sounds presented on a video recording, comparable to visual-tactile and auditory-tactile synesthesia. There are plentiful anecdotal reports by those who claim to have both misophonia and ASMR at multiple web-based user-interaction and discussion locations. Common to these reports is the experience of ASMR to some sounds, and misophonia in response to others. Frisson The tingling sensation that characterizes ASMR has been compared and contrasted to frisson. The French word frisson signifies a brief sensation usually reported as pleasurable and often expressed as an overwhelming emotional response to stimuli, such as a piece of music. Frisson often occurs simultaneously with piloerection, colloquially known as "goose bumps", by which tiny muscles called arrector pili contract, causing body hair, particularly that on the limbs and back of the neck, to erect or "stand on end". Although ASMR and frisson are "interrelated in that they appear to arise through similar physiological mechanisms", individuals who have experienced both describe them as qualitatively different, with different kinds of triggers. A 2018 fMRI study showed that the major brain regions already known to be activated in frisson are also activated in ASMR, While some journalists and commentators have portrayed ASMR as intimate, they go on to say there is no evidence of any connection between ASMR and sexual arousal. Nevertheless, performance studies scholar Emma Leigh Waldron has noted that the links between ASMR and sexual arousal are perhaps due to the way that ASMR can engage viewers and listeners, in ambiguous relations to what she calls "mediated intimacy". 13-year-old ASMR YouTuber ‘Life with MaK’ had several videos deleted by YouTube in fears that they would be interpreted as sexual. ==Media and reception==

Contemporary and digital art ASMR has established a presence in the art world, Imogen West-Knights writing for ArtReview said that creators have found "new ways to innovate: to find new triggers for the sensations, and thereby draw more viewers to their content". In 2020, the first major exhibition on ASMR, Weird Sensation Feels Good, took place at Sweden's ArkDes architecture and design museum. In 2022, an expanded iteration of the exhibition opened at the Design Museum in London. The exhibition opened in Hong Kong in 2025. A study found that "ASMR is a case of "contemporary art operating [...] at the level of percepts and affects"." The YouTube channel "PARIS ASMR" was invited by the Louvre Museum in 2019 to use empty space at the museum to film some of his videos. As part of a work commissioned in 2015 by Deutschlandfunk Kultur, Berlin-based artist Claire Tolan collaborated with noted composer Holly Herndon and exhibited widely in North America and Europe. She subsequently went on to work consistently in this genre. British artist Lucy Clout's single-channel video "Shrugging Offing", made for exhibition in March 2013, used the model of online ASMR broadcasts as the basis for a work exploring the female body. The first digital arts installation specifically inspired by ASMR was created by American artist Julie Weitz and called Touch Museum, which opened at the Young Projects Gallery on 13 February 2015 and comprised video screenings distributed throughout seven rooms. The music for Julie Weitz's Touch Museum's digital art installation was composed by Benjamin Wynn under his pseudonym "Deru", and was the first musical composition specifically created for a live ASMR arts event. Artists Sophie Mallett and Marie Toseland created 'a live binaural sound work' composed of ASMR triggers and broadcast by Resonance FM in 2015, the listings for which advised the audience to "listen with headphones for the full sensory effect". Also in 2015, Holly Herndon, an electronic musician released an album named Platform, featuring the track "Lonely at the top." The song was a collaboration with Claire Tolan and includes common ASMR sound effects like soft whispers, fabric sounds, and clicking. Although her song was not created for ASMR listeners, the track was inspired by "the same techniques and may still trigger ASMR in some." The track "Brush" from Holly Pester's 2016 album and poetry collection Common Rest featured Tolan, exploring ASMR and its relation to lullaby. Musique concrète Musique concrète has been found to be relevant to ASMR due to the nature of "natural" and "cultural" existing in a non-fixed way. New materialism has also been connected to ASMR through vibration and body sensitive stimuli. Music influenced by musique concrète can evoke an ASMR experience, as with Pink Floyd's "Alan's Psychedelic Breakfast" (1970). This sensory-driven track has been retroactively described as ASMR-adjacent by critics and fans, particularly due to its immersive kitchen sounds and whispered narration. Film Many films have unintentionally included ASMR, reporting for Film Stories Scott Wilson reported on multiple examples of this phenomenon. These examples include the scene in the 1990 film Edward Scissorhands where Peg Boggs (Dianne Wiest) applies makeup to Edward Scissorhands (Johnny Depp). The unintentional triggers here included caring strokes and personal attention. There have been three successfully crowdfunded projects, each based on proposals to make a film about ASMR: two documentaries and one fictional piece. As of 2025, neither of the documentaries have been completed. The fictional piece, Murmurs, directed by Graeme Cole, premiered at the Slow Film Festival in 2018, and is the first ASMR feature film. A short documentary about ASMR, Tertiary Sound, was selected to be screened at BFI London Film Festival in 2019. A scene featuring an ASMR content creator, Slight Sounds, was featured in the coming-of-age horror movie ''We're All Going to the World's Fair''. The first theatrically released feature film that focuses entirely on ASMR is the New Zealand psychological drama Shut Eye, which examines the relationship between an insomniac and a popular ASMR creator. The film screened at the 2022 New Zealand International Film Festival and 2023 Melbourne International Film Festival. Multiple movies have been collaboratively recreated by Gibi ASMR. On February 27, 2021, The ASMR Bee Movie premiered on YouTube, viewable on Gibi ASMR's YouTube channel. This recreation is entirely whispered, with human ASMR creators in costumes of the original movie's characters. The full 95 minute long recreation was synced to the Netflix release of the film, with the intention of side-by-side viewing. On February 14, 2025 Gibi ASMR released Ogre ASMR, a similar collaborative recreation of the 2001 animated movie Shrek, with the same intention of side-to-side synced viewing of both films. It is reported that Gibi and her production team videod B-roll using paper cutouts in a "diorama-like" setup. Gibi deliberately chose not to use the music for copyright reasons and said in an interview that "I would be scared for DreamWorks to see this production, but I hope they see it for what it is, which is a love letter to Shrek". Fictional and non-fictional works Fictional ASMR has been traced back to the 1925 novel Mrs Dalloway by Virginia Woolf, which describes a sensation similar to that of ASMR. Children's author Renee Frances published a picture book titled "Avery Sleeps More Readily: A whispered Good Night Fairy book" in 2018. Triggers such as personal attention, whispering and caring behaviors were featured in the story. In 2001, in her novel A Brief Stay with the Living, Marie Darrieussecq describes the sensation in several pages (see for example pp. 21–22), describing a visit to an ophthalmologist: His hands changing the lenses again, fingers on my chin, on my temples, slow and soft, yes, a soft sensation, a wave rising along my skull, shrinking my scalp... a process of head-shrinking... my head, my brain, his fingers, letters... the absolute calm of the process (...) A soft, regular motion, something unbroken, which goes on, swinging, sleepy, to and fro, rocking... When I was little, at school, the teacher's voice, creeping to the very top of my skull, my limp hands... Non-fictional The ''Idiot's Guide series has a book on ASMR written by Julie Young and ASMRtist Ilse Blansert (aka TheWaterwhispers), published in 2015. Writer and filmmaker Laura Nagy released Pillow Talk'' in 2021, an Audible Original podcast, detailing her personal experience in the world of ASMR relationship role-play as an antidote to loneliness and a coping mechanism for anxiety and trauma. ==Television==