}} The name was taken from earlier
Robert Jankel sportier 2-door conversions that evolved into the
Continental R. The Azure debuted in March 1995 at the
Geneva Motor Show on the platform of the
Continental R model, which had been originally launched in 1991. Production only crept to a start, with a mere nine examples finished in the first year – in 1996, after full production had started, no less than 251 cars were finished.
Pininfarina assisted in the two-year process of turning the Continental R into a full four-seater convertible, and also built the shell and soft-top at their factory in Italy, largely from parts sourced in the UK. Final assembly was then carried out at Crewe. A roll-bar was never considered, which necessitated extensive reinforcing of the chassis. At in length and in weight, the Azure often surprised onlookers with its size and bulk, intended to both convey a sense of "presence" and allow for comfortable seating of four adult passengers. Power came from the company's stalwart 6.75-litre V8, featuring a single,
intercooled Garrett turbocharger and rated in the region of – Rolls-Royce and Bentley did not yet give official power numbers at the time of the Azure's introduction. By the time production began in earnest, a new engine management system from
Zytek meant a slight power increase to at 4,000 rpm and of torque at 2,000 rpm; power was routed to the rear wheels via a modified,
General Motors sourced, four-speed
4L80-E automatic transmission. With a 0- acceleration time of 6.5 seconds and a top speed of , the Azure was very fast for a car of its size, weight and poor aerodynamic profile. Owing to the limited space and workforce at Bentley's Crewe factory, the Azure's electrically powered convertible top made from thick fabric was designed and manufactured by
Pininfarina, which significantly added to the vehicle's cost. New in 1995, the Azure was priced at £215,167 – £22,590 more than the Continental R on which it was based. From 1999 until the end of production, the Azure was also available in "
Mulliner" trim, which added special bespoke trim and additional equipment and allowed the buyer the option for further customisation during the build-process; pricing varied by car, as equipment could be significantly different from one to the next depending on customer requests. Just like its
Rolls-Royce counterpart, towards the end of its production, it also had a final edition, called "Final series performance", created from 2002 to 2003, only 62 were made. The Last RHD sold being Chassis no. CH01228 while the very last Azure was retained at the Crewe plant.
*stated by Pininfarina production records **From 2 varying documents, newer data used ==Second generation (2006–2010)==