MarketBaby, the Stars Shine Bright (brand)
Company Profile

Baby, the Stars Shine Bright (brand)

Baby, the Stars Shine Bright is a Japanese apparel brand created in 1988 by Akinori and Fumiyo Isobe. The brand specializes in lolita fashion and has been widely known for its "sweet" aesthetic. In 2004, Baby, the Stars Shine Bright launched Alice and the Pirates, a sub-brand centered on gothic and punk lolita apparel.

Brand concept
Gothic & Lolita Bible describes Baby, the Stars Shine Bright's designs as being "dominated by ribbons, lace, and flowers" that emphasize the wearer's youthfulness and sweetness. The brand is one of the widely known brands in lolita fashion for its "sweet lolita" aesthetic, which features "pastels" and "cupcake" silhouettes. The brand is named after the 1986 album of the same name by British duo Everything but the Girl. ==History==
History
Baby, the Stars Shine Bright was founded in Japan by Akinori and Fumiyo Isobe, a married couple. They first opened a store in Shibuya in 1988. Baby, the Stars Shine Bright became more widely known after the release of the 2004 live-action film adaptation of Novala Takemoto's 2002 novel Kamikaze Girls, In August 2009, Baby, the Stars Shine Bright opened its first store in the United States in San Francisco, California. In July 2014, Baby, the Stars Shine Bright opened a store in New York City, New York, as part of a combination store with Japanese alternative fashion retailer Tokyo Rebel. The New York store closed on February 28, 2018. A location was also opened in Paris, France, but it closed on April 13, 2017. ==Products==
Products
Baby, the Stars Shine Bright sells apparel that is handstitched in Japan and cut from custom fabrics. Alice and the Pirates In 2004, Baby, the Stars Shine Bright launched Alice and the Pirates, a sub-brand dedicated to gothic and punk styles. The first Alice and the Pirates store launched in Harajuku, Japan, on August 25, 2007. == References ==
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