MarketBabyFirst
Company Profile

BabyFirst

BabyFirst is an American pay television channel producing and distributing content for babies and toddlers from 0–3 years and their parents through television, the internet, and mobile applications. The channel is owned by First Media US. The content is intended to develop an infant's skills, such as color recognition, counting and vocabulary.

History
Origins BabyFirst was announced in 2004 The network was launched on May 11, 2006, on DirecTV and made available through EchoStar's Dish Network in June 2006. It is based in Los Angeles and was initially funded by Regency Enterprises, Kardan and Bellco Capital. The channel was controversial as the first 24-hour channel for children six months to three years in age, but it was popular among parents and grew quickly. By 2008, it was broadcasting in ten territories in the Asia Pacific, such as China and Korea. In October 2008, SingTel started distributing the channel to the Singapore audience. It was also being broadcast in Africa and Latin America. In May 2008, it signed a distribution agreement with Time Warner Cable. In 2009, HBO Asia became the exclusive distributor in Asia. In 2011, the network obtained agreements to distribute the channel in the United Kingdom through the BSkyB satellite network as well as in Mexico through Sky Mexico and Cablevision. A French version was introduced with CanalSat in 2011. In late 2011, it had arranged broadcasting agreements throughout Europe, the Middle East, A bilingual Spanish and English channel, BabyFirst Americas, was launched with Comcast in 2012. A premium YouTube channel was introduced in June 2013. Recent history In 2013, former ABC Network President Steven McPherson became investors and board members as the company worked to develop new content and improve advertising revenues. ==Programming==
Programming
The television channel provides 24-hour programming for babies. About 90 percent of the 90 shows it produces are original content created at its studios. The channel logo in the corner changes colors to indicate the skills a segment is intended to develop: red for language skills, orange for socio-emotional skills, yellow for cognitive thinking, green for exposure to the world around them, blue for numbers, and pink for imagination, music and art skills. Late-night programming utilizes the main rainbow-colored logo, and is intended to viewers to sleep. An app available to AT&T U-verse viewers allows children to draw on a mobile device and have the drawing appear on the television screen. BabyFirst suggests the programming is intended to be watched by parents and their children together in an interactive way. ==References==
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