BaByliss began in the
Montmartre district by hairdressers René Lelièvre and Roger Lemoine who invented the first electric hair straightener. This was then released and marketed as the BaByliss in July 1960 by Jean-Pierre Feldblum, which revolutionised the hair care industry. After this the company expanded operations all over Western Europe. It later launched the BaByliss Pro (stylised
BaBylissPRO) brand for professional grade hair care products. In 2003, the BaByliss for Men brand was launched with hair and grooming products for men. BaByliss Pro collaborated with
Ferrari starting in 2010, producing hair dryers with engines designed with input from Ferrari engineers. == Reputation ==