Idea and initial reaction Throughout August 1996, many Canadians were irate with continual references to Michael Johnson as the "world's fastest man" in the American media. The publisher of a community newspaper in Bailey's hometown of
Oakville, Ontario decided to launch a U.S. advertising campaign to promote Donovan Bailey as the world's fastest man by taking out ads in
USA Today, a decision that earned him much support from across Canada. As the debate and positioning over the 150-metre race continued at home, the two sprinters were taking part in various meets throughout Europe in their respective disciplines—on 30 August 1996 at the
Internationales Stadionfest meet in
Berlin, Bailey and Johnson reportedly got into a shouting match. However, Bailey initially resisted all calls for the event to take place soon after the Olympics, opting instead to compete in track meets across Europe. Back in North America, the issue was a topic of hot debate, especially in Canada where many felt that Bailey should not even entertain the idea of a 150-metre race, seeing the "world's fastest man" title as rightfully his and considering him the one with more to lose in the event of such a showdown. Magellan won the bid in mid November 1996, announcing a US$500,000 appearance fee for each athlete with an additional US$1 million promised for the race winner—a huge
purse by track and field standards considering that the most lucrative one-day track meet at the time,
Weltklasse Zürich, had a total budget of about US$5 million from which some 200 athletes were being paid. A tentative date mentioned at this time was 31 May 1997.
Seven-month lead-up The end of the calendar year 1996 brought the usual media summarizing of the sporting achievements during the preceding twelve months. By now well-known figures even outside of sporting bounds, both Johnson and Bailey as well as their upcoming showdown featured prominently in their countries' respective media year-end best-of lists. Predictably, American media celebrated Johnson with the US-based news agency
Associated Press voting his Olympic double gold the top story of 1996, while Canadian media extolled Bailey with the country's 126 newspaper editors and broadcast news directors taking part in a vote for the
top newsmaker of 1996, and choosing Bailey ahead of Chief of Defence Staff
Jean Boyle's
Somalia affair-induced resignation and Ontario premier
Mike Harris' "
Common Sense Revolution" deficit-reduction program. Johnson won the Associated Press'
Athlete of the Year award, US Olympic Committee's sportsman-of-the-year award, but notably lost to
Tiger Woods for the
Sports Illustrated's
Sportsman of the Year award, which made Johnson publicly lash out at
USA Track & Field executive director
Ollan Cassell for "lack of marketing acumen to promote the sport of track and field". On the other hand, Bailey, the winner of the
Canadian Press' athlete-of-the-year award, was unhappy over receiving zero votes for the Associated Press award (by comparison professional wrestler
Ric Flair got two votes in the AP vote) and publicly voiced his displeasure. In response, American magazine
Sports Illustrated ran a small article headlined "Bailey's Fine Whine", ripping Bailey for his complaints and "noting that Johnson had won two individual gold medals in Atlanta to Bailey's one, and that the American had obliterated the world record in the 200 while Bailey had set a new 100 standard by just .01 of a second" and questioning how Bailey possibly be considered more outstanding than Johnson. Bailey fired back in the Canadian media while also receiving plenty of support from the country's print media columnists. Amid continuous verbal sparring between the pair of athletes, a made-for-TV, 150-metre race at
Toronto's
SkyDome was scheduled for Sunday afternoon, 1 June 1997. The 150 metre distance consisted of 75 metres of curved track and a 75-metre straight, a configuration that was unique to this unsanctioned event.
Frankie Fredericks of Namibia, who was the four-time Olympic-silver medalist at 100 and 200 metres, voiced his displeasure over not being invited to the Toronto 150 m race.
CBC purchased the Canadian television rights earlier in March 1997. The undercard was announced, featuring
pole vault duel between
Sergey Bubka and
Okkert Brits as well as a
long jump competition between
Jackie Joyner-Kersee and
Heike Drechsler. By early May 1997, Magellan Entertainment Group (fronted by Briden and her partner Salim Khoja) was behind in paying many of the race's organizing costs, with creditors at the company's door. As late as a few days before the race, promotional and financial problems threatened to cancel the event. Clearly in over their heads, Khoja and Briden turned to experienced Toronto deal-maker Edwin "Eddy" Cogan. A financial restructuring was required to ensure payment to Johnson and Bailey, and a bailout of more than $1 million by Cogan was necessary to pay outstanding bills. In essence, in the eleventh hour, Khoja and Briden surrendered the race over to Cogan and his associate Dennis Jewitt who was put in charge of restructuring the event's finances. Furthermore, the undercard events suffered from numerous no shows—including the world's premier pole vaulter Sergey Bubka, forcing the organizers to come up with last-minute replacement
Lawrence Johnson. At a press conference right after, Bailey continued the aggressive manner of his post-race interview: "It's obvious that the gap was going to get bigger and my butt was going to get smaller and smaller as I pulled away from him. He knew he was going to get hammered after the first 30 meters, so he knew he had to pull up. Asked to comment on Bailey's "chicken" remark, Johnson said: "That's saying a lot about what kind of person he is. I'm going to show you what kind of person I am. I'm not going to address that". Another question alluded to Johnson "packing it in" when he fell behind and one more wondered if Johnson had been "genuinely injured" or if he had simply "thrown the race", to which irritated Johnson responded by shooting back, "I hope you're very proud of yourself. And I hope you're very proud of Donovan. You should be." Bailey finished with a time of 14.99 seconds and walked away with the $1 million prize. Both Bailey and Johnson received a $500,000 appearance fee. In addition to Canada and the U.S., the race was broadcast in 54 other countries. Several days after the event, CBC released the ratings for its 90-minute coverage of the race, showing stellar viewership rates in Canada with 2.584 million people watching the entire broadcast that included some of the undercard events.
Results ==Reaction==