In 1999, Reynolds met with
Tony Hawk &
Per Welinder and started Baker Skateboards with Jay Strickland in 2000. In 2007, the skateboard deck brand signed a distribution deal with Blitz Distribution. As of 2008, the brand was the top-selling brand under the Blitz Distribution umbrella. In regard to the original Baker logo, Reynolds has credited the design to co-founder, Jay Strickland, and stated that it represented a motley company that consisted of talented skateboarders. left the Baker team in April 2009.
Riley Hawk, son of professional skateboarder and
Birdhouse company owner
Tony Hawk, joined the Baker team in 2012, after riding for his father's company.
Baker Zone The RIDE Channel, a
YouTube skateboarding channel co-founded by Hawk, announced on March 15, 2013, that a new series, entitled "Baker Zone," would commence on March 18, 2013. The series featured video productions from the Baker company, such as "Weekend Warriors," "Piled Out," "Trash Compactor," and "Dumb Ass Park Footy." ==Pro Team==