The Alta Gracia factory opened in 2010 Alta Gracia is located in a former apparel
sweatshop, that made baseball caps for
Reebok and
Nike until 2007. Its owner, BJ+B moved its clothing manufacture operations to Vietnam and Bangladesh where there were lower employment costs. Offering workers a fair wage came as the result of co-founders Donnie Hodge and Joe Bozich's response to student concerns regarding conditions under which collegiate apparel were produced. The
Workers Rights Consortium along with student activist groups like the
United Students Against Sweatshops, and James Wilkerson, Director of Trademark Licensing and Stores Operations at
Duke University, were early leaders in the movement. In 2018, the company was acquired by AG Triada and moved headquarters to Atlanta,
Georgia. ==Overview==