According to the government data of 2015, 48% of the West Bengal state's market share is
Indian-made foreign liquor (IMFL), 39% is the Bangla drink. 11% of the market share is beer and the remaining 2% are occupied by wine and other spirits. The market, however, has been increasing for domestic liquor; this is due to a combination of a change in government policy that allows Bengali liquor to be sold in more outlets, improved production, better packaging, and new marketing strategies. A major proportion of excise revenue in the state of
West Bengal comes from cheap Bengali liquor. In the 2014-15 fiscal year, the figure reached 3,600
crore. ==References==