Bara Brith derived its name from the
Welsh language, meaning bread and translating as speckled. It was traditionally made in farmhouses by adding fruit, sugar and spices to the basic bread dough to make a sweet treat for special occasions. It has subsequently been used as a colloquialism—to "over spice the Bara Brith" means to do something to excess. In 2006, British supermarket chain
Morrisons withdrew Bara Brith from sale at 19 of its Wales-based stores. Complaints were issued in the Press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain
Sainsbury's in 2007, showed that 36% of teenagers in Wales surveyed had never tried Bara Brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread.
Celebrity chef Phil Vickery baked Bara Brith in ,
Anglesey, in 2011 for a segment on the ITV television series
This Morning. He used a traditional recipe which had been handed down to local chef Nerys Roberts through her family. Her bakery had previously supplied British supermarket chain
Safeway with Bara Brith, before it was bought out by Morrisons. Beca Lyne-Pirkis baked a Bara Brith for one her entries during the
fourth season of the BBC television series
The Great British Bake Off in 2013. Although she based it on her grandmother's recipe, she found it difficult to complete within the three hours allocated for that round. But it won praise from judges
Paul Hollywood and
Mary Berry. ==Recipe==