Barter Books

poster, in Barter Books, Alnwick, Northumberland. In 2000 the owner discovered, in a box of old books bought at an auction, a World War II poster from 1939 with the message "Keep Calm and Carry On". The shop owners framed it and hung it up by the cash register; it attracted so much interest that Manley began to produce and sell copies. In late 2005, Guardian journalist Susie Steiner featured the replica posters as a Christmas gift suggestion, raising their profile still further. Other companies followed the Manleys' example, and the design rapidly began to be used as the theme for a wide range of products. Mary Manley later commented, "I didn't want it trivialised; but of course now it's been trivialised beyond belief." == See also ==