In 2016, Hay visited a dressmaker to have a favorite vintage
Laura Ashley dress remade, and decided that she wanted to focus on fashion. She established her own label, Batsheva. Her designs are modest yet whimsical - stiff collars, tiered skirts, and "prints that are almost uncomfortably naïve." Hay's designs have been worn by
Gillian Jacobs,
Jessica Chastain,
Lena Dunham, and
Natalie Portman. In 2018, Hay was a finalist for the CFDA/Vogue Fashion Fund and was awarded $150,000. She was part of
New York Fashion Week in September 2018.
Ella Emhoff, the stepdaughter of Vice President
Kamala Harris, and Hay co-designed Emhoff's
inauguration day dress in January 2021. Hay has been a member of the
Council of Fashion Designers of America (CFDA) since 2019. She attended the 2021 CFDA Fashion Awards as a VIP guest along with other professionals in the fashion industry (designers, creative directors, CEOs, etc.) such as
Alexandre Birman, Brett Heyman, Carly Cushnie,
Christian Siriano,
Cynthia Rowley, and Dao-Yi Chow. == Early life ==