In 1997, Cooper released his first single independently, called "The Pentecostal Poppa". The single was successful on radio and received rotation on
BET. A year after signing with
Jive Records, he released his international debut album
Universal Concussion in 2000. The album was heavily promoted with
music videos, singles, and national touring. In 2001, he made a guest appearance on "
I Sings" by American gospel duo
Mary Mary for their debut studio album,
Thankful (2000)
. After a five-year hiatus, BB Jay recorded a collaboration album with rappers Pettidee & Demetrus titled
3 The God Way, released in 2005.
Unlimited was released on June 26, 2007. The 17-track album included a companion DVD also titled
Unlimited. == Awards and achievements ==