Long prior to any settlement taking place, this area was known as 'Beare Bottom', 'Beare' deriving from the Old English
bearū (meaning 'woodland') and 'Bottom' simply denoting the area's location at the bottom of the
Stour Valley. Strips of ancient woodland or
bearū still survive and these gave rise, after 1925, to the tautological place-name
Bearwood, denoting the suburban area immediately west of Bear Cross. It was once maintained that the name ‘Bear Cross’ commemorated a bear pit or bear-baiting post in the vicinity. More recent research suggests that this story only dates from 1970, when the origins of local toponyms were being discussed in Bournemouth's
Evening Echo. This story nevertheless gave rise to the image of a bear in chains which still adorns the Bear Cross pub sign, and which also features in the badge associated with the local
Oakmead College of Technology. ==Early settlement==