By early 1934,
Friz Freleng was appointed the main director of the
Merrie Melodies, following the departures of other directors from Leon Schlesinger Productions (the company later known as
Warner Bros. Cartoons).
Beauty and the Beast (released in April 1934) was the first
Merrie Melodies animated short film directed by Freleng. It was a color film, using the two-color
Cinecolor process. However, following its release, Freleng would direct six
Merrie Melodies shorts in
black-and-white. Among them were
The Girl at the Ironing Board and ''
The Miller's Daughter. From November 1934 onwards, the Merrie Melodies
switched to only including color films. The sibling series Looney Tunes'' continued to be produced in black-and-white until 1943. Animation historian
Michael Barrier reports that other than the use of color, there is little to set
Beauty and the Beast apart from a typical
Merrie Melodies film, as directed by
Rudy Ising. Freleng as a director was extending and revising formulas established by Ising. Part of the strong resemblance was unsurprising. Freleng himself had drawn the character layouts for most of Ising's
Merrie Melodies. But there were also other similarities; down to the details. For example, the little girl of the film exclaims "Ain't he cute?". A very similar phrase, "Ain't that cute?", was used as
Bosko's
catchphrase in multiple
Harman and Ising Looney Tunes films. The plot of the film follows a formula that had been previously used in Ising's
Merrie Melodies and in early
Silly Symphonies. The films of this type opened with characters dancing and singing, then these activities were interrupted by the actions of a
villain. The defeat of the villain required the combined efforts of the dancers and singers. Freleng would follow this formula in several of his subsequent
Merrie Melodies. ==References==