An international ad campaign by
Nike for its
cricket equipment featured a Konkani song "Rav Patrao Rav" sung by Ella Castellino based on the song "Bebdo" as the theme music. The lyrics to the new song were written by Agnello Dias (who worked in the
JWT advertising agency that made the ad) and recomposed by Ram Sampat. The ad was shot on a set in
Karjat,
Maharashtra over a month on a budget of Rs 1 crore. Indian
bowlers S. Sreesanth and
Zaheer Khan have cameos in the ad. == References ==