In 2012, Olivier Dionne, along with the brothers Gwendal and Kevin Creuer, decided to create a soda without using artificial ingredients, after seeing the amount of chemical additives in other
colas. It took two years of R&D to replace the chemical additives in generic cola with natural ingredients and a collaboration with the
Federation of Quebec Maple Syrup Producers for the supply of
maple syrup, as the drink that was developed is 88% maple syrup. with $140,000 of the partners' money invested. In the first year, it sold 50,000 bottles, and 500,000 bottles in the first half of 2016. Lime and cranberry variants were introduced in June 2016, and the 100,000-bottle production run was pre-sold. ==Activities==