Beef Australia is an international exposition held triennially in Rockhampton, Queensland, Australia. The week-long expo has been held in the city during the month of May triennially since the inaugural event in 1988. The event is promoted and used as an opportunity to facilitate international trade opportunities for those involved in the beef industry. However, it is also considered more generally as a celebration of the local beef industry in Central Queensland. In 2015, almost 90,000 people attended the event.