Smart Jewelry The company's main products are wearables available in two models: Leaf and Ivy.
Bellabeat Leaf A year after its Y Combinator debut, in 2015, Bellabeat launched its first edition wearable tracker called Leaf Nature, characterized by its nature-inspired design and versatility of wear. It is a wearable for women that tracks activity, sleep, and stress resistance. The same year, the company added period and pregnancy tracking to its accompanying app. In 2016 the company launched Leaf Urban, the updated version of the previous Leaf tracker that featured a more modern, water-resistant design, and updated the corresponding Bellabeat app with additional mindfulness guidance. Leaf collection was later expanded to include Leaf Chakra in 2018 and Leaf Crystal, created in partnership with
Swarovski crystals in 2019.
Bellabeat Ivy In 2021, Bellabeat launched Ivy, a new and upgraded health & wellness tracker. After selling 20,000 preorders in the first hour of its announcement in late 2020, Bellabeat has sold over 50,000 preorders of its Ivy by January 2021. Ivy is a smart-wearable product made specifically for women, just like its predecessor. It has improved sensors, and monitoring capabilities, and tracks data to support its female wearers' overall well-being, productivity, and reproductive health. It monitors women's biometric data: respiratory rate, resting heart rate, heart rate variability (HRV), and cardiac coherence, as well as lifestyle data in the form of steps, activity, mindfulness, light, deep, and REM sleep, as well as sleep timing and quality to give a comprehensive picture of their performance, health, recovery, and wellbeing. It has a battery life of up to 20 days.
B.YOU Wellness Line In 2021 Bellabeat expanded its catalog with B.YOU line of wellness accessories. B.YOU line consists of menstrual cups, a yoga mat, and workout bands. == Mobile apps ==