North Carolina and Duke first met in football in 1888, and the series has been renewed annually since 1922. In the fall of 1948, UNC Head Cheerleader Norman Sper along with Loring Jones of Duke, likely inspired by other traveling trophies in college football, came up with the idea for the Victory Bell. Jones designed the frame and Sper obtained an old railway bell from the Southern Railway. North Carolina won possession of the first-ever Victory Bell game with a 20–0 shutout victory at
Kenan Memorial Stadium in 1948. At one time, the series was every bit as heated as the
basketball rivalry between the two schools. But in the 40 years from 1970 to 2009, Duke only managed 7 wins, including a series record streak of 13 consecutive Carolina wins from 1990 through 2002. However, this rivalry has been revived in recent years as Duke has again become competitive in the rivalry, with both teams having won five games each from 2010 through 2019. Duke victories in the 2012 and 2013 games marked the first time Duke had won consecutive games in the series since winning three straight from 1987 to 1989. After consecutive North Carolina victories in 2014 and 2015, Duke matched its longest winning streak in the last 30 years with wins in 2016, 2017 and 2018. This streak for Duke was broken on October 26, 2019 as Carolina clinched a 20–17 victory when Chazz Surratt picked off Deon Jackson’s trick-play pass at the goal line with 14 seconds left. With Carolina's 47–45 double overtime victory on November 11, 2023, Carolina posted five consecutive victories in the series. Duke would end Carolina's winning streak the next season with the second-largest comeback in program history, rallying from a 20-0 second-half deficit to win 21-20. Another dramatic Duke win would follow in 2025, as the Blue Devils ran a fake field goal that set up the game-winning touchdown in a 32-25 decision at Kenan Stadium. ==Traditions==