In September 2007, Huh connected with a group of
angel investors to buy I Can Has Cheezburger. At the time, the site was getting viewed 500,000 times daily, which Huh notes was "fantastic for a cat picture site that nobody understood." He likes to joke that his investor pitch was "I would like to start a media company by buying a cat picture website. Can you give me $2.25 million?" Huh states that "we felt like that there was a pretty good possibility that we were buying into a cultural phenomenon, a shift in the way people perceived entertainment." At this time in the site's history, the content was
user-generated, with users allowed to upload images and add text captions throughout its network of sites, with the best then being culled by Cheezburger employees and users and posted to the front pages daily. They've released five books, two of which are
New York Times bestsellers. In April 2012, Circa raised $750K in Series A funding, before being shut down in 2015 and subsequently reopened under different ownership. In July 2013, Huh told the media that his decision to make 24 job cuts at Cheezburger, amounting to a third of the firm's employees, was one of the most difficult weeks he had ever experienced. Huh ran Cheezburger until its acquisition by Literally Media in 2016. The sites no longer rely on user-submitted or user-generated content and are instead maintained by a full editorial team that creates fresh content and articles largely centered on the internet and meme culture. == Social Construct ==