Nigerian hip-hop, began gaining traction in the late 1980s and early 1990s, with Lagos emerging as its initial hub. During this period, Nigeria was under
military rule, which contributed to widespread economic difficulties, including currency devaluation, job losses, and high unemployment, particularly among recent university graduates. For many youths, hip-hop served as an escape from these challenging circumstances. The genre was initially popularized through the use of
Nigerian languages in the lyrics, combined with traditional hip-hop beats from pioneers like
DJ Kool Herc,
Afrika Bambaataa, and
Grandmaster Flash. Due to the scarcity of record labels and limited financial resources, aspiring musicians often produced their own music on modest budgets. Music videos from this era were typically simple and low-cost. The advent of computers and affordable music editing software in the late 1990s and early 2000s enabled Nigerian artists to produce higher-quality recordings, which quickly resonated with the local audience. This era saw a shift towards independent music production and distribution, with artists selling their music on CDs. Hip-hop provided a platform for entertainment and a means to critique the government, advocating for social change. Notable early hip-hop groups and artists from this period include Junior & Pretty, Daniel 'Danny' Wilson,
Plantashun Boiz, and "
The Remedies, 'featuring members such as
Eedris Abdulkareem, Eddy Remedy, and
Tony Tetuila." The late 1990s and early 2000s also saw the emergence of artists returning from the Western diaspora, such as eLDee da Don, U.G.O, Madarocka, and
Naeto C, along with European-Nigerians like
JJC Skillz and the 419 Squad, and celebrated home base prominent artists such as
Dagrin among others. These artists helped to localize hip-hop, incorporating Nigerian languages and English, thus enriching the genre's linguistic diversity. Despite a decline in popularity from 2010 to 2021, when hip-hop's market share dropped from nearly 15% to 7%, a resurgence began in early 2022 with a new wave of artists like
Reminisce,
Olamide,
Falz,
Naira Marley,
CDQ, PsycoYP, Cheque, and Blue Ivan, who introduced a refreshed approach to the genre. Publications such as Hip-Hop World Magazine, African Beatz, Blast, and Bubbles have played a significant role in shaping and promoting hip-hop culture in Nigeria and across Africa.
Street pop Street pop, also known as street hop, originating in Lagos is an experimental rap-vocal genre that evolved from a fusion of Nigerian hip-hop, popular music, Afrobeats, and Nigerian street music. It draws influence from artists such as Danfo Drivers,
Baba Fryo, and
Daddy Showkey, as well as the shaku shaku dance style, which was initially inspired by
gqom but eventually developed into its distinct genre. Characterized by vibrant tempos, street pop incorporates elements of gqom, highlife, pop, hip-hop, and EDM. While it is predominantly fast-paced, slower variations are also common within the genre. Street pop is known for its melodic arrangements, use of urban colloquial language and Pidgin, and a blend of indigenous and Western rap styles. Variants of street pop include neo-
fuji, shaku shaku and zanku. ==Rwanda==