MarketBenjamin Moore & Co.
Company Profile

Benjamin Moore & Co.

Benjamin Moore & Co., also known as Benjamin Moore, is an American manufacturer of paints, stains, and other architectural coatings. The company was founded in 1883 in New York, N.Y. and is currently headquartered in Montvale, N.J. Benjamin Moore has major manufacturing and distribution operations throughout the United States and Canada, with global sales in more than 75 other countries. Benjamin Moore products are sold through independently owned retailers, including specialized paint-and-decorating centers, hardware stores, and retailers' cooperatives such as Ace Hardware, Do it Best, and True Value.

Accusations of racism
In June 2014 a black former employee, Clinton Tucker, sued the company in New Jersey for discrimination, alleging that he was fired because he had complained multiple times about the names of two shades of brown. The colors are named "Tucker Chocolate", which Benjamin Moore's website claims is named after "the 1798 color requested by St. George Tucker for his home," and "Clinton Brown". The case was later dismissed with prejudice. Artist Sonya Clark has used a shade of Benjamin Moore's red paint formerly known as "Confederate Red" as a lasting symbol of American racism in her exhibitions centered on legacy of symbols and power of propaganda since 2019.{{cite web|url=https://cranbrookartmuseum.org/exhibition/sonya-clark-we-are-each-other/|title=Sonya Clark: We Are Each Other ==Awards==
Awards
• 2020 Awarded Best in Customer Satisfaction among Interior Paints by J.D. Power: #1 in Durability, #1 in Application, #1 in Offerings. == References ==
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