"Serving" was written and composed by Miriana Conte, Matthew "Muxu" Mercieca, Sarah Evelyn Fullerton and Benjamin "Bnji" Schmid, the latter of whom also handled production. It contains heavy use of the
Arabian riff in its prechorus. The original title of the song, , which in Maltese means "singing", is repeated in the chorus through a pun that recalls the expression
serving cunt, used to describe a bold and self-confident person in queer and drag cultures.
Scott Mills, host for
BBC Radio 2, said that
BBC Radio "definitely can't play" the song. In an interview with
TVM, Conte initially said that the
European Broadcasting Union (EBU) had accepted the song as it was and that its lyrics would not be changed, but that the song would be revamped. On 4 March 2025, Maltese broadcaster
PBS stated that the EBU forbade the term from being used on stage and demanded changes to the song's lyrics, after the British broadcaster
BBC reportedly levied a complaint in accordance with
Ofcom regulations. On 13 March, the song's title was changed to "Serving" for the contest. The new version of the song omits the word and replaces it with the sound "aahh". == Eurovision Song Contest ==