After passing the bar, Sugar worked in advertising, including for
McCann Erickson. His first sports venture was as editor-publisher of
Baseball Monthly magazine in 1962, started with the assistance of Detroit Tigers broadcaster
Ernie Harwell, whom Sugar met while at the University of Michigan. Sugar bought
Boxing Illustrated magazine in 1969 and was editor until 1973. From 1979 to 1983 he was editor and publisher of
The Ring magazine. He also wrote on other subjects: horse racing, a biography of
Harry Houdini, and several books of trivia and statistics. In 2009, he published ''Bert Sugar's Baseball Hall of Fame: A Living History of America's Greatest Game''. Sugar appeared in several films as himself, including
Night and the City,
The Great White Hype, and
Rocky Balboa. ==Personal life and death==