The Betty Parsons Gallery opened in 1946 at 15
East 57th Street in Manhattan. The gallery regularly exhibited twelve shows a season, from September to May, with each show lasting only two to three weeks. At a time when the market for avant-garde American art was minuscule, Parsons was the only dealer willing to represent artists like
Jackson Pollock after
Peggy Guggenheim closed her
Art of This Century gallery and returned to Europe in 1947. Parsons showed work by
William Congdon,
Clyfford Still,
Theodoros Stamos,
Ellsworth Kelly,
Mark Rothko,
Hedda Sterne,
Forrest Bess,
Michael Loew,
Lyman Kipp,
Judith Godwin, and Sari Dienes, among others. In 1950, she gave
Barnett Newman, whom she had met in 1943, his first solo show; Rothko and
Tony Smith assisted with the installation. In 1951, on Clyfford Still's recommendation, she boldly gave
Robert Rauschenberg his first solo show, and although failing to sell a single work, it was Rauschenberg's gift of one of them to
John Cage who had visited her gallery, that lead to many of their major collaborative impacts on the contemporary arts scene. Later in the 1950s, Smith and Newman helped to remodel Parsons' gallery, creating an almost cube-shaped main space framed by white walls with subtly curved corners and a concrete floor whose proportions fitted their ordered works.
Helen Frankenthaler, the painter, who met Parsons in 1950, said, "Betty and her gallery helped construct the center of the art world. She was one of the last of her breed." Many of the Abstract Expressionist artists she had launched left her gallery for more commercial galleries, such as
Sam Kootz and
Sidney Janis.
Art critic B. H. Friedman noted, "She was resentful. She had struggled so long to get them established, and other dealers capitalized on her efforts." She later moved on to a younger generation of American artists, including
Mino Argento,
José Bernal,
Ib Benoh,
Jasper Johns,
Agnes Martin,
Richard Pousette-Dart, Jeanne Reynal,
Walter Tandy Murch,
Leon Polk Smith,
Richard Tuttle,
Robert Yasuda,
Jack Youngerman, and Oliver Steindecker (who was Mark Rothko's last assistant) among others. She ran the gallery until her death in 1982, after which it was taken over by her former gallery assistant
Jack Tilton (1951–2017) who then transformed it into his own establishment.
Artists: employee-clients Parsons was generous in promoting artists. She never refused walk-in artists with their artwork. Always encouraging and caring, she often gave critiques on the spot. Parsons nurtured the artists who assisted her and they were encouraged to show at her gallery.
Richard Tuttle had his first show a year after he began assisting Betty Parsons. Thomas Nozkowski worked for her after graduating from
Cooper Union. Parsons showed his sculptures. In 1980,
Ib Benoh began working for Betty Parsons as her assistant and that same year she included him in a group show, adding Benoh to her list of gallery artists. ==Painter and sculptor==