In 2013, Beyond Blue campaigned against the
insurance industry's discrimination against people who have experienced anxiety and depression. They also launched a campaign featuring actor
Ben Mendelsohn as the character "Anxiety", describing symptoms and how it feels to experience anxiety, and conducted a survey into the mental health of doctors and medical students finding very high rates of anxiety, depression and suicidal thoughts. A 2015 survey of 1,200 Australians by
TNS Australia revealed that one in five Australians still believe that people with anxiety are just "putting it on". In 2016, Beyond Blue launched another campaign on radio and TV to raise awareness of anxiety and its symptoms, with actor
Guy Pearce providing the voice over. Men are a key audience for Beyond Blue and the Man Therapy campaign achieved widespread coverage. The campaign was a "first of its kind" program in Australia and featured a humorous character, "Dr Brian Ironwood", urging men to take action when it comes to their wellbeing. Launched in 2013, it was an international collaboration with the Colorado Office for Suicide Prevention, whose
Man Therapy was adapted for an Australian audience. The campaign was programmed to last one year. Beyond Blue and AOMB also reached agreement to fundraise an initiative to raise awareness of anxiety and depression in Australia by organising several charity events. Writing in
The Canadian Journal of Psychiatry, Rob Whitley criticised Beyond Blue's advertising as blaming men for their mental health issues. For example, the front page of Beyond Blue's website stating "Men are known for bottling things up". In September 2023, along with other health organisations, Beyond Blue signed an open letter in support of the
Voice to Parliament referendum. == Helpline ==