2006–2007: Formation Prior to the establishment of BH Entertainment, actor
Lee Byung-hun was under the agency Player Entertainment. During this time, his popularity had spread throughout Asia and he frequently had activities overseas, particularly in Japan. On July 18, 2005, Player Entertainment was fully acquired by Phantom Entertainment Group, which transferred Lee's management to them. Despite being under one of the top management agencies at the time, it was reported that Lee was dissatisfied with their management of his activities both within South Korea and overseas. In 2006, nearing the end of his exclusive contract with Phantom and desiring more liberty in decisions regarding his activities, Son had been working as Lee's manager since late 2001 and is widely credited for helping Lee achieve
Hallyu star status. The company's name derives from the initials of Lee's first name, but is also now synonymous with the company's
motto "Be Happy". Lee invested in annual operating expenses for the company. In calculating the costs of starting his own agency, Lee determined that there would be no loss in his investment as he would have to give (or 20% of his annual income of ) regardless if he were signed to a large entertainment agency. Among them was Song Wan-mo, who was appointed vice president of BH Entertainment and Lee's international agent. Song had been in charge of Lee's activities in Japan since 2002. By early 2007, it was widely reported that Lee would be leaving Phantom with the expiration of his exclusive contract and by March 2007, Lee's activities were being conveyed through BH Entertainment. Soon after, BH Entertainment began their expansion to the management of other artists. In April 2007, South Korean-American actress and model Ursula Mayes signed a contract for the management of her South Korea and Asia activities with BH Entertainment as the first artist alongside Lee Byung-hun at the company. That same year, Vantage Holdings acquired shares in BH Entertainment in addition to entertainment agency, Byulnan Actors.
2008–2017: Expansion In 2008, BH Entertainment merged with Byulnan Actors, transferring the management of other actors to the company, including
Han Chae-young,
Jin Goo, and
Bae Soo-bin. This expanded the company's management to approximately ten celebrities. Alongside this, the company was actively scouting for new artists to sign, such as
Hyun Jyu-ni and
Hong Ah-reum. In 2009, BH Entertainment would begin to establish itself as an agency housing top stars with the success of its current artists and by signing exclusive contracts with popular actress
Kim Min-hee, who was gaining traction overseas, and then-rising actress
Han Hyo-joo. In 2011, CEO Son Seok-woo discussed BH Entertainment's rapid success, emphasising a customised management system for their artists' individual needs. He cited the company's current plans to not exceed the management of ten artists in ensuring quality over quantity in their specialised management of their actors. On November 6, 2011, Apex Law Firm announced that they had signed a legal advisory contract with BH Entertainment. On September 24, 2012, BH Entertainment announced that they would be producing the stage play adaptation of Lee Byung-hun's recently released film
Masquerade, with it set to open on February 23, 2013, at
Dongsoong Art Center's Dongsoong Hall in
Seoul. This marked the company's first production project. Later that year, BH Entertainment secured their highest profile artist yet, signing an exclusive contract with actress
Han Ga-in, who was being highly sought out by numerous entertainment agencies with the expiration of her previous agency's contract. The company would continue to acquire many in-demand and notable celebrities, including
Han Ji-min and former
Wonder Girls member
Ahn So-hee. In 2014, concerns about the state of the company's future began to arise with the company seemingly being unable to retain its artists through contract renewals. This was exacerbated with comparisons to actor
Bae Yong-joon's
KeyEast, who was finding success in contract renewals with its top stars. Many notable actors had left BH Entertainment at the expiration of their contracts, including
Han Chae-young,
Go Soo,
Kim Min-hee, and
Ahn So-hee. Fortunately, they were able to maintain top actresses
Han Hyo-joo,
Han Ga-in, and
Han Ji-min, alleviating looming concerns about the company's management. Artists who had previously left the company, Go Soo and Ahn So-hee, would eventually re-sign with the company. In 2017, BH Entertainment would focus on expanding their management to artists from other Asian countries. On September 27, 2017, they announced that they had signed an exclusive contract with
Yu Xiaoguang, their first Chinese artist. The following month, they signed a contract with their first Japanese artist,
Erika Karata. That same year, BH Entertainment signed a content production agreement with
Sony Pictures Television for the United States and Asia. From the agreement, BH Entertainment stated plans to partake in active content businesses through its collaboration with Sony Pictures Television, such as
remakes of works between the two countries and producing original dramas in the overseas content market. This agreement was set to make BH Entertainment a key player in the domestic and international media industry and help them make active and aggressive global advancements as a company.
2018–present: Kakao M acquisition On June 27, 2018,
Kakao M announced that they had acquired 30% of BH Entertainment's shares. By January 2019, Kakao M had completed its full acquisition of BH Entertainment. On November 12, 2019, BH Entertainment announced that they would be purchasing a new office building in
Nonhyeon-dong worth approximately for their headquarters. For the purchase, they conducted a
paid-in capital increase by issuing 14,815 new shares. While Kakao M injected into the company for the building purchase, BH Entertainment stated that the amount would be allocated to facility funds and that they were planning to use all of the funds raised through the capital increase to purchase the new building. In 2021, with the merger of Kakao M and
KakaoPage into
Kakao Entertainment, BH Entertainment became a
subsidiary of Kakao M's division at Kakao Entertainment, M Company. In 2022, BH Entertainment co-produced the
Netflix series
Money Heist: Korea – Joint Economic Area with
Zium Content (now High-Zium Studio). In 2023, they co-produced the film
Concrete Utopia with Climax Studio. ==Artists==