Bird first started his career in broadcasting as one of
Timmy Mallett's helpers on
Manchester's
Piccadilly Radio. He produced the breakfast show. He later moved to
London working for
Richard Branson's
Virgin Broadcasting, working on their music television channel
Music Box and satellite radio station 'Radio Radio'.
Pearson Bird was selected as CEO of
Pearson plc to replace the retiring
John Fallon and had been with the company since October 2020. He retired in January 2024. ==Personal life==